As a marketer in 2017, it's crucial to connect to your customers on their terms. That means constantly testing and trying new things, whether it's different social media channels, podcasts, or even getting your hands dirty with brand-new technology such as virtual reality. The days of email as the...
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The first 100 days of a new customer relationship with a brand are some of the most critical for building the foundation of a lasting relationship. First impressions matter. It’s when new customers’ expectations are highest and when they require the most information about your product or service....
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B2C brands, the ones we passionately love and personally identify with, have nailed the ability to build an emotional connection with their customers.
While this has historically been easier for B2C marketers due to the nature of the content and level of customer interaction, times are changing....
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On the surface, email marketing seems simple.
Write a message, send it to subscribers, check your open rates.
But email marketing has grown significantly more complex over the past few years, as consumers adopt new wearables and devices, and as it's become easier than ever to unsubscribe from...
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Brands are constantly looking for ways to interact with their current customers, acquire new ones, increase their bottom line and keep their brand fresh. Brand loyalty is one of the most important things that can happen to a business. While there are several steps needed to keep a business afloat,...
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Podcasting has grown immensely in the past few years. According to the latest research, twenty-four percent of Americans have listened to a podcast in the past month. And the art of podcasting has come a long way from two hosts rambling on a subpar mic for an hour; listen to S-Town for evidence.
If...
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Virtual reality is a growing industry, and it’s expected to become a $30 billion market by 2020. Many companies, including Ikea, McDonald’s, Coca-Cola, and The New York Times have already taken advantage of the technology.
Krispy Kreme, in particular, has worked hard to integrate VR into its...
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Sales and marketing professionals are often told to craft a compelling but brief “elevator pitch” that they can deliver on demand. They can then expand on those concepts once they’ve lured potential customers in. However, for some businesses, a brief pitch is challenging, since the products or...
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There's no rest for weary healthcare insurance marketers. In a mere six months, the Open Enrollment Period will once again be upon us. Whether consumers purchase their insurance through a public or commercial exchange, tens of millions of Americans will once again need to select their health plan...
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