The B2B sales cycle today looks more like a sales maze, with different channels, social chatter, online reviews, and so on impacting the buyer's final decision. You - the marketer - can control only a fraction of this noise. Yet these factors are having more of an influence on B2B buyers' purchase...
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Mid-last year, a TechCrunch article titled "You can't kill email" was published on its website. At Liveclicker, we could not agree more. Communications technology moves at ever-increasing rates and has changed how people connect in the digital age, but nothing has been able to replace email as the...
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A lot of the content marketing resources I read and watch tend to be built around US customers — what they want and how they like to consume content. And many content marketers focus the vast majority of their time and efforts on their home country.
It's great to build a content marketing strategy...
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Making sure that sales and marketing work well together is a top priority for organizations. Without alignment, performance suffers, and companies lose out on what’s most important – namely, winning customers.
Why is it so difficult? What are the mistakes being made? To get additional insight and...
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Have you ever been stuck in a conversation with someone so obsessed with making his point, he doesn’t give you a chance to speak? That’s how consumers often feel about marketing.
When brands demand that audiences engage with them via social media, paid content, ads, and other platforms, people feel...
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Podcasts are the most of-the-moment medium. Shows like S-Town and Finding Richard Simmons are ubiquitous water-cooler conversation topics. More people are listening than ever: 24% of Americans have listened to a podcast in the last month, and 40% have ever listened to one, according to new numbers...
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“Well, you seem like a person, but you are a voice in a computer.”
Theodore noted this during his first conversation with Samantha, his artificially intelligent OS. While Spike Jonze’s Her explored the changing interactions between humans and technology, it also generally depicted the potential of...
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2017’s digital marketing buzzword is, without a doubt, Influencer Marketing. Marketers see it as the obvious evolution to PR, digital, content, and social, a convergence of multiple tactics that support multi-channel digital campaigns. It’s a powerful way to gain instant visibility and see...
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A new way to connect businesses with their markets is rolling out across the Internet. Live video builds on the success of social media and content marketing. It gives businesses a whole new way to deliver valuable content to large audiences, and it does it in a way that contains both built-in...
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