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Dan Steiner
Dan Steiner is an author and legal marketing expert from Austin, Texas. He is the owner and marketing director at Vintage Legal Marketing, an award-winning law firm marketing agency serving lawyers in both the USA and Canada. His work has been featured in a number of publications, including Forbes, Entrepreneur, and Inc. Have worked with numerous law firms over the years and have brought in millions of dollars’ worth of cases.
“Customer experience” is in vogue again. Everywhere you look, there are articles and posts covering how companies can ramp up customer experience to generate more revenue.
And, to be fair, customer experience should always be in focus. As the economy swings back into hyperdrive, consumers are being...
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A business’s website is still one of the most valuable sales tools it has. Whether customers are searching for services offered, prices, operating hours, or any other type of information, they usually turn to the internet to get what they need. It’s important to present that information in a...
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The sales meeting is over. Your prospect didn’t sign on the dotted line, instead asking to think things over. Now it’s time to begin crafting the first follow-up email, where you show appreciation for the meeting and invite the person to contact you with any questions. Days later, you may even send...
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Sales teams spend a great deal of time pitching prospects, whether by email, phone, or in person. But they also know that when it comes to selling potential customers, they need to provide marketing collateral that helps with final decisions. Smart prospects will begin researching a company prior...
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It can be the most frustrating aspect of working in sales. Professionals show up at a prospect’s location or dial into a planned phone call, only to find there’s no one available. Even with every measure in place to prevent them, sales professionals are never immune from at least occasional...
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Your sales team works hard to close deals, tracking down leads and using top skills to persuade people to buy. But once the pitch is complete, many prospects want to spend time researching before making a final decision. This is where your business’s website comes in.
From your landing page to your...
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Sales and marketing professionals are often told to craft a compelling but brief “elevator pitch” that they can deliver on demand. They can then expand on those concepts once they’ve lured potential customers in. However, for some businesses, a brief pitch is challenging, since the products or...
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Marketing trends may come and go, but the power of reaching customers through search engines never changes. One thing that has changed dramatically over the years, though, is the way marketers develop content to attract search algorithms.
In 2017, search engine marketing (SEM) remains one of the...
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Setting up a new shop is a multi-stage process. First, a business owner creates an attractive storefront and fills it with products. Once that part is complete, that same business owner ensures the business’s signage entices people to come in. Even if a shop is in a good location, though, savvy...
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