From browsing online to seeing an Instagram ad to shopping at a local store, consumers have so many possible steps and micro-moments during the buyer journey. On top of that, many shoppers want ease, efficiency, and speed in every experience.
Retailers, then, are constantly challenged to identify...
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It’s no secret: brick-and-mortar businesses have been struggling in recent years. This isn’t because people have stopped shopping in stores. In fact, 87% of shoppers say they have visited a retail store in the past month. What’s new is that these days, 56% of all in-store purchases are influenced...
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Seventy-five percent of consumers expect companies to provide a consistent experience across every channel. In fact, 52% of consumers are likely to switch brands if its communications are not personalized or relevant to them. Meeting these expectations can be a special challenge for companies that...
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When was the last time you were actually surprised by the contents of an email? Have you recently felt joy in your inbox?
These seem like silly questions, but they matter. According to ReturnPath, the average email subscriber receives 416 commercial emails per month. In addition, email engagement...
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