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There is no mystery to why consumers are relying less on a flashy demo and a 30-minute call with a sales rep in their sales process.

When you can access millions of webpages in a fraction of a second and crowdsource product knowledge from hundreds of your peers, your reliance on sales reps becomes a much more complex relationship.

It is this shift in power that has turned the spotlight to content marketing. You’ve probably seen and heard the term dozens of times over the past few years, but what does content marketing really mean, and why is it important for sales professionals?

We partnered with leading content marketing software provider Kapost to answer that exact question.

We created a completely free and ungated e-book, included below, to help breakdown the basics of content marketing for salespeople and how you can use your company’s content to fuel your own sales success. The e-book covers:

  1. What is Content Marketing?

  2. Why is Content Marketing Important for Sales?

  3. How can sales contribute to the Content Machine?

  4. 11 Quick Tips for Getting the Most Out of Content

Checkout the e-book below and stay tuned for more helpful content from Salesforce and Kapost in the coming weeks.

Connecting With Content: A Salesperson's Guide to Content Marketing from Salesforce

Want more? Start creating some content of your own with the free Content Creation Guide below.

Salesforce-CTA