Oct 01, 2014 By Andrea Smith

Gmail Moves to #2 in Email Client Market Share

Historically, Gmail has always had a spot in the top ten for email client market share, but tended to fall more to the second half of the list-showing 6% average market share in 2013-and was often outshined by giants like the native email client on the iPhone, Outlook, and Android devices. However,... Read More

Marketing, Email Marketing, Industry Report

Aug 12, 2014 By Andrea Smith

Responsive Logos in Email

While responsive design isn't new to email, brands continue to improve the way their messages adapt to the small screen. Since most emails show a brand's logo in the top left corner of an email, that becomes very small when scaled down on a smartphone. As a result, it's fairly common to see the... Read More

Marketing, Email Marketing, Mobile Marketing

May 08, 2014 By Andrea Smith

Email File Size Guidelines: Retina Displays and Mobile Viewing (Part 3 of 3)

Pixels, pixels, and more pixels. Retina screens are now everywhere-on new computers, mobile phones, and high-end tablets, and it's not up to us to choose where customers consume their email. To ensure your email looks great on all screens, we're sharing our experts' file size guidelines and... Read More

Marketing, Email Marketing, Best Practices

May 07, 2014 By Andrea Smith

Email File Size Guidelines: Reducing File Size (Part 2 of 3)

Now that we've covered file size guidelines, including email weight, image size, and load time, you know that an ideal email will be about 60KB, but anything under 100 KB is generally okay. If you're far above this, we recommend a few ways listed below to reduce the weight of an email's... Read More

Marketing, Email Marketing, Best Practices

May 05, 2014 By Andrea Smith

Email File Size Guidelines: Time for Your Checkup (Part 1 of 3)

What are optimal file sizes in email-for images and overall email weight-and what size targets ensure a good user experience? Here are a few tips gleaned from our experts to make sure you're doing it right. Weight of Email Code Files The size of an actual HTML file for email should be below 102... Read More

Marketing, Email Marketing, Best Practices

May 02, 2014 By Andrea Smith

3 Solutions, DOs, and DON'Ts for Using Video in Email

Video in email is always a much debated topic, as methods and support vary. LiveClicker and Beachbody put on a webinar yesterday addressing this very topic-and I think you'll be pleased to see how methods for implementing video are becoming more common. Why use video in email at all? During... Read More

Marketing, Email Marketing, Best Practices

Feb 27, 2014 By Andrea Smith

Using Animated GIFs in Email

Images are a powerful tool for storytelling. One of the most useful assets for bringing your brand to life in email is imagery, and the use of simple animations-known as animated GIFs-can take your efforts to the next level. They work really well in email, catching the eye through movement,... Read More

Marketing, Email Marketing, Strategy

Salesforce.com

Andrea Smith

Gmail Moves to #2 in Email Client Market Share

Responsive Logos in Email

Email File Size Guidelines: Retina Displays and Mobile Viewing (Part 3 of 3)

Email File Size Guidelines: Reducing File Size (Part 2 of 3)

Email File Size Guidelines: Time for Your Checkup (Part 1 of 3)

3 Solutions, DOs, and DON'Ts for Using Video in Email

Using Animated GIFs in Email

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Gmail Moves to #2 in Email Client Market Share

Responsive Logos in Email

Email File Size Guidelines: Retina Displays and Mobile Viewing (Part 3 of 3)

Email File Size Guidelines: Reducing File Size (Part 2 of 3)

Email File Size Guidelines: Time for Your Checkup (Part 1 of 3)

3 Solutions, DOs, and DON'Ts for Using Video in Email

Using Animated GIFs in Email

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Related Blog Posts

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific