Too often, when marketing leaders sit down with their counterparts in sales to discuss lead definitions, the first and only factor that is considered is what sales wants. While this discussion is relevant
and valuable, the result is typically one of the following two scenarios:
“Cream of the...
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First-name subject line personalization is so 2008. In fact, inserting subscribers' first names into the subject lines for marketing emails has become so common, so abused, and so non-strategically used over the years that its general effectiveness is questionable.
While it can still yield results...
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There's been a lot of discussion both online and around the water cooler about Google's "new" unsubscribe functionality in the Gmail user interface. Our own Chad White has blogged about it here.
This functionality isn't actually new; Google officially announced support for the...
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At Wistia, we just love using video as part of our sales and marketing strategy. Video allows us to convey our message succinctly, in a highly engaging way. It also allows us to build rapport and credibility with our prospects. Video makes every part of the sales process more efficient.
“Video...
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The ways in which organizations think about engaging their employees have changed drastically over the past fifty years, influenced by the social and technological trends that shape our daily lives.
Since the Second World War, the evolution of how management teams treat their workforce can be...
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As Salesforce celebrates their 15 years in business, it just so happens that my own company just hit its 15-year-old mark in 2013 as well! To say that the online filing industry has changed a lot is an understatement. Many of the ways we celebrated our 15 years in business couldn’t have happened...
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Twitter for business can be a slippery slope. Where do you start? What type of content do you post? How do you get more followers? Trust me, every business owner has been confronted with the exact same questions, along with many more. That’s because social media is an extremely important aspect of...
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In an ideal sales world, every sales lead would turn into an accessible, eager prospect, one that move quickly through the sales funnel with no hesitation or objections.
But, as any sales professional can attest, that’s rarely the case. A qualified lead may look good on...
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Newsjacking -- the practice of leveraging the popularity of a news story, event, or cultural phenomena to promote yourself or your company -- is one of many ways to boost the relevance of your emails. Our 100 Inspiring Subject Lines includes some great examples of newsjacking in action:
The...
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