MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Mar 25, 2014 By Justin Yoshimura

5 Emails Your Loyalty Program Should Be Sending

As someone who spends a lot of time thinking about customer loyalty, I'm always surprised by how few loyalty programs take full advantage of email. While nearly every brand issues a "Welcome to our loyalty program" missive, many do little beyond that in the way of targeted, loyalty-powered email... Read More

Marketing, Email Marketing, Strategy

Mar 21, 2014 By Asma Stephan

6 Successful NCAA Coaches on How to Motivate Your Team

March Madness is upon us, and the teams selected to compete this year got where they are with determination, practice, (some luck) and excellent leadership. Sales teams often work and function much like a basketball team, and motivation from a supportive and knowledgeable leader can make all the... Read More

Featured, Marketing, Sales

Mar 20, 2014 By Stuart Leung

5 Ways the Internet of Things Will Make Marketing Smarter

The Internet of Things (IoT) may sound like a business buzzword, but in reality, it’s a real technological revolution that will impact everything we do. It's a gigantic wave of new possibility that is destined to change the face of technology as we know it. IoT is the interconnectivity between... Read More

IT, Marketing

Mar 19, 2014 By Jay Gaines

Why Sales Leaders Should Love Lead Nurturing

“While marketing is playing around coddling and nurturing prospects, my sales team still needs to close deals and hit quota. We don’t have time for these games and distractions.” Ouch! Those were the first words out of the mouth of a very competent, experienced and successful chief sales officer... Read More

Marketing, Sales, Sales Cloud

Mar 19, 2014 By Matt Wesson

3 Ways to Create Content That Closes Deals [INFOGRAPHIC]

Up to 70% of content created by B2B marketing teams is never usedby sales, according to SiriusDecisions. While this number is certainly too high, it's not surprising when you consider that sales teams almost never work with their content counterparts to create content. But I'll let you in... Read More

Featured, Marketing, Sales

Mar 19, 2014 By Al Iverson

Help! Why Am I Not Receiving Gmail Spam Complaints?

If you've seen all this talk about the recent much-improved profile of the Gmail unsubscribe button, and talk about a new Gmail (sort-of) FBL, you might be asking the question, why am I not able to track spam complaints from Gmail? To understand why that is, we first have to undertstand how this... Read More

Marketing, Email Marketing, Best Practices

Mar 14, 2014 By Michael Litt

How to Close More Sales Deals with Video

Trust is a fundamental component of any good sales relationship, and – as any great salesperson knows – you can create incredible trust with a personal connection. All of your efforts to humanize your brand and connect with customers are worthwhile because people ultimately want to do business... Read More

Marketing, Sales

Mar 14, 2014 By Jen Ribble

The Best Content Celebrating 25 Years of the World Wide Web

Earlier this week, the world celebrated the 25th anniversary of an invention that changed the world forever. On March 12, 1989 -- about 20 years after the first connection was established over the Internet -- British scientist Tim Berners-Lee submitted a proposal for an information management... Read More

Marketing, Digital Marketing, Cross-Channel Marketing

Mar 14, 2014 By Julie Brown

Success with Subject Line Symbols

Over the past few months, I've noticed that nearly every day there is at least one email in my inbox containing a symbol, icon, or special character in the subject line. My question is, are marketers using these symbols in their email campaigns because they have proven effective in breaking... Read More

Marketing, Email Marketing, Strategy