Approaching the idea of employee advocacy can be a lot to wrap your mind around. It involves a lot of planning and support to get advocacy off the ground. While the initial set-up requires plenty of forethought, once a program is in place (especially when using an employee advocacy platform), it’s...
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On Wednesday morning of Connections 2014, we heard from Kyle Lacy, Director of Global Content Marketing & Research at the ExactTarget Marketing Cloud, in one of our breakout sessions.
Kyle shared on key technology trends that are transforming how customers communicate and how brands should be...
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Historically, Gmail has always had a spot in the top ten for email client market share, but tended to fall more to the second half of the list-showing 6% average market share in 2013-and was often outshined by giants like the native email client on the iPhone, Outlook, and Android devices. However,...
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Many entrepreneurs define themselves as free spirits, unfettered by convention. However, while these traits may be real boons to the creative process, there are times when it pays to do things by the book. This is especially true when it comes to devising a viable marketing strategy. A detailed...
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Lately, I have been thinking a lot about the incredible opportunity companies have empowering their employees to share positive sentiment about the companies they work for (e.g. news, events, recruitment). Why?
Reach
Employees already have established relationships in the social universe...
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In a Wednesday morning breakout session at Connections 2014, we heard from Jessica Woodbury, Senior Manager of Social Media and Customer Engagement for Alex and Ani. Jessica shared a wealth of useful insights about how to make social customer service truly practical for marketers at companies of...
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"We are all storytellers," proclaimed Patti Sanchez, senior vice president at Duarte Inc. as she opened her session on persuasive communication at Connections 2014. Great storytellers motivate an audience to react-to take action and feel invested in the outcome.
This type of persuasive...
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Years ago, a typical business relationship looked something like this: A customer would come into your business, make a purchase, and then leave. She would only return when she needed to buy something else. As a business owner, if you wanted to engage with your customers beyond this, you would...
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Live events aren't new, but their role for sales and marketing teams only continues to gain popularity. Yet while events can generate lots of buzz, in order to be effective revenue generators, they need to be properly targeted and managed.
There are three possible objectives for live...
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