May 21, 2015 By Russ Fradin

Social Media Just Got Easier for Your Employees

Company leaders know that nothing’s more important than their employees. We provide all kinds of things to make them happy, from competitive salaries to ergonomic chairs to gourmet coffee. It’s time that we also make social media easier for them. Let me clarify. I mean social media for the... Read More

Marketing, Social, Social Media

Feb 16, 2015 By Russ Fradin

Why Your Company Must Own Employee Engagement

The phenomenon of social marketing has put an emphasis on brand culture. Businesses utilize digital tools to get employees collaborating and encourage them to be the faces of their brand with concepts like employee advocacy. All of this, theoretically, should lead to engagement. Yet a recent study... Read More

Careers, Collaboration, Community, Marketing, Leadership, Social

Feb 03, 2015 By Russ Fradin

Why Marketers are Banking on Social and Mobile in 2015

What’s your job as a marketer?  You’re a lot of things: a creative genius, a salesman, a spammer and a visionary. But no matter how you operate, you are concerned with one thing at the core: the management of customer expectations and satisfaction. This basic tenant of marketing has gone... Read More

Oct 08, 2014 By Russ Fradin

3 Ways to Close More Deals With Social Selling

Did you know that 61 percent of marketers found social media to be an effective lead generation tool? Or that, according to IBM, 40 percent of executives surveyed across 500 companies indicated that they could see an increase in sales and an improvement of the overall customer... Read More

Featured, Sales, Social

Oct 07, 2014 By Russ Fradin

How to Boost Employee Engagement With an Effective Rewards Program

While it might seem like a lot of work, implementing a rewards program for your employees is essential if you want to maintain a happy and productive workplace. Don’t believe us? A Gallup estimate shows that unhappy workers are costing employers $300 billion annually due to a... Read More

Oct 01, 2014 By Russ Fradin

8-Minute Employee Advocacy

Approaching the idea of employee advocacy can be a lot to wrap your mind around. It involves a lot of planning and support to get advocacy off the ground. While the initial set-up requires plenty of forethought, once a program is in place (especially when using an employee advocacy platform), it’s... Read More

Featured, Marketing, Social

Sep 30, 2014 By Russ Fradin

Empowering the Social Employee With Processes and Standards

Lately, I have been thinking a lot about the incredible opportunity companies have empowering their employees to share positive sentiment about the companies they work for (e.g. news, events, recruitment). Why? Reach  Employees already have established relationships in the social universe... Read More

Marketing, Social

Sep 24, 2014 By Russ Fradin

Recognition vs. Reward: The Right Balance for Employee Advocacy

Regardless of your company’s size, you want to motivate and inspire your employees so they’ll want to perform well and be productive members of your organization. This means providing recognition and rewards for doing a good job. Even if your company is very small and your budget is limited,... Read More