We're excited today to announce that Social.com, the advertising platform within the Salesforce ExactTarget Marketing Cloud, is expanding its partnership with the newly rebuilt Atlas.
Our seamless integration with Atlas will make it possible for our customers to take advantage of this new...
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The face of the global marketplace is changing, quickly! According to Bain Consulting, “The global marketplace is minting a new set of consumers that’s bigger than the current shopping base of the US and Europe combined.”
The Next Billion Consumers
So who are the over 1 billion people who will...
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Business software review site G2 Crowd released updated rankings of 13 email marketing products based on reviews from nearly 450 marketing professionals. ExactTarget earned the top position, including the highest customer satisfaction and largest market presence, placing it leaps and bounds above...
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If you have heard about native advertising, chances are what you’ve heard hasn’t been very positive. Native advertising—known also as "sponsored content" or "native content"—became a hot-button topic back in early 2013, when The Atlantic ran the controversial post, “David...
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Visual content has been compelling for ages—ever since prehistoric humans adorned the walls of caves. And since the days of ClipArt, we've known that communication methods that include graphics grab the eye and influence engagement more than those without. However, today many companies don’t...
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The customer journey is comprised of a thousand moments.
Jeff Rohrs, Vice President of Marketing Insights at the ExactTarget Marketing Cloud, presented on this idea of making the most out of mobile moments along the customer journey in one of Connections 2014's breakout sessions.
Moments...
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If you’re like 73% of B2B content marketers, you’re producing even more content than you did a year ago. It’s easy to see why. Compared with outbound marketing tactics such as display advertising, inbound marketing generally produces significantly higher quality leads at far lower cost. According...
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And the future is now. Mobile adoption has exploded and shows no signs of slowing down. It's amazing how quickly people are switching from desktops and laptops to mobile for both their personal lives. And as Salesforce CEO Marc Benioff showed during the Connections opening keynote, they are...
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At this year's Connections Product Keynote, we heard how some great companies are using the ExactTarget Marketing Cloud to create 1:1 customer journeys. Gregg Johnson, SVP of Product Management for the ExactTarget Marketing Cloud, presented on how McDonald's is using Social Studio to...
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