“Account-Based Marketing.” Shouldn’t this be the name and definition all in one package? Caught by the daily drumbeat of catchy phrases, tweets and blog articles, I once found myself drowning in confusion. Is ABM a technology or strategy? Is it old or new? Is it… fill in the blanks.
Over the coming...
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Registration is now open for the digital marketing event of the year! On May 10-12, 2016, thousands of marketers will gather in Atlanta, GA—now is the best time to reserve your spot.
Regardless of whether your expertise or interests lie in email, mobile, social, web personalization, digital...
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Using video in your ad creative is a compelling way to tell a story or to show your newest line of products to your audience. Video advertising works for direct response, like downloading a mobile app to make online banking easier, and for brand awareness campaigns to boost brand recall or increase...
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Retailers have become digital advertising’s best customer. This is likely because of the opportunities that exist on platforms, like Facebook and Twitter, to make a customer’s purchase experience easier and more efficient. In addition, the rise of multiple devices and connectivity make mobile...
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In your planning meetings for determining your media budgets for the quarter, you may have run into the following common questions:
Buying ads programmatically is not a new concept, but have marketers adopted this method for video?
Twitter has been making headlines recently; is it still a good...
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Digital advertising is transforming dramatically, and now that we’re a month into 2016, we wanted to take a step back and look at some major trends.
1. Digital advertising spend continues to grow rapidly
Globally, digital advertising is forecasted by PWC to grow from $135 billion in 2014 to $240...
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You only have 3-5 words to sell the value of your email. With social listening, you can quickly identify the topics and trends your consumers are using to discuss your brand and competitors. Here’s how to crowdsource your next subject line to drive results....
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As platforms like Facebook, Twitter, and Instagram have continued to build upon their advertising offerings, digital campaign management has become increasingly complex and time-intensive. Advertisers now have to think not only about their social strategy as a whole, but also how their campaigns...
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Although figures vary, it’s widely agreed that it costs businesses more to get new customers than to keep their existing ones. But, organizations often neglect to nurture their account base in lieu of pursuing new opportunities.
Improving customer retention needs to be a top priority, and it...
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