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Marco Marini
Marco Marini has been at the forefront of email marketing since its inception as a channel. Prior to co-founding ClickMail, Marco developed pioneering email campaigns for CyberSource, eHealthInsurance, DoveBid and IBM Canada while holding key marketing roles in those organizations. Clickmail is a part of the Salesforce Marketing Cloud Partner Community in both the Channel and HubExchange programs. You can download their eMVision ExactTarget-Tableau Integration app today!
Every email marketer knows testing is critical to success, yet not every email marketer knows how or what to test…or what to do with the results. Based on anecdotal evidence from what I hear around the ClickMail offices, I’d say most marketers struggle just to test subject lines. And subject lines...
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…and what’s this? Relational database support, that’s what.
With all of the technological developments in our industry, developments that enable personalization, automated campaigns, cart abandonment follow up, and so on, it’s surprising how many marketers are still relying on flat file...
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If you are having issues with your email service provider (ESP), you might start to consider looking for a new one. But choosing a new ESP is a major undertaking, one that consumes time and financial resources, and can put your email marketing program on hold, thereby affecting revenue. Sometimes...
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