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John Winer
I am a digital marketing professional with 12 years of experience in using integrated marketing techniques to strategically solve business obstacles. Currently I am the Director Of Digital for Living Proof (A Unilever brand) in Cambridge MA. I oversee the operations of www.LivingProof.com and all other global sites. Overseeing a team of 5 we work to optimize the DTC channel to maximize daily sales and performance. My responsibilities also cover our E-tail partners: Sephora, Ulta and Amazon.
Living Proof’s direct to consumer strategy paid unexpected dividends when its traditional retail and salon channels closed during shelter-in-place orders. Online sales increased month over month 680% - YoY 240%- the majority has happened in the last two months ...
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