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Holly Dresden
Holly Dresden is a product marketing director at Salesforce. She is passionate about ecommerce trends, customer engagement, and her garden at home. Find her on LinkedIn.
My favorite time of the year has arrived: Dreamforce season! As an ecommerce leader who’s attended Dreamforce as both an attendee and as part of the Salesforce team, I’m particularly excited about what’s in store this year. Commerce professionals are incredibly busy (especially during the holiday...
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Prior to joining Salesforce, I managed the direct-to-consumer (D2C) channels for two fast-growing U.S.-based companies. Through trial and error, I learned a thing or two about international ecommerce. For most businesses, going global can be daunting. There are so many considerations (and...
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Little known fact: before I joined Salesforce, I was a commerce professional in the retail and consumer goods industry for several years. During my time, I attended many conferences, but Connections (formerly Demandware XChange) was always my favorite industry event of the year. It enabled me as an...
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