360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 20, 2016 By Kathy Lord

How DonorsChoose.org Uses Salesforce and Intacct to Increase Efficiency

If you have any teachers in your life, or like to support your local schools, you’ve likely heard of DonorsChoose.org. This incredible online charity makes it easy for anyone to help students in need through classroom project requests that range from basic supplies like pencils and paper, to books,... Read More

Apps, AppExchange, Cloud, Customer Story

Jun 12, 2016 By Kelly Nash

A 20/20 Advertising Vision - How Luxottica Leverages Behavioral Insights to Engage Customers with Digital Ads

With over 7,000 stores globally, Luxottica is the world's leading eyewear company. One key to the company's success is the ability to analyze and understand their customers' purchasing behaviors and use that knowledge to deploy the best engagement strategies. According to Ryan McGuire,... Read More

Marketing, Marketing Cloud, Customer Story

May 04, 2016 By Lisa Lee

Conscious Commerce: At Life is Good, Action Trumps Giving

On Christmas Day 1998 The Boston Globe ran a story called “Looking Out for Lindsey,” about an 11-year old girl fighting a rare and often deadly form of bone cancer. While she had seemingly little to be optimistic about, Lindsey drew strength from a message sewn into the blue hat she wore on her bald head – Life is Good.... Read More

Commerce, Customer Story, Commerce Cloud

Apr 18, 2016 By Marta Lawrence

Customer Satisfaction and Brand Loyalty Start with Customer Onboarding

Onboarding journeys are a little like dating. Sure, she agreed to go out with you, maybe even gave you her email address and phone number, but it's really the first few dates that can turn a promising relationship into a long-term commitment.Nurturing a relationship with your customers means... Read More

Marketing, Customer Journeys, Customer Story

Apr 12, 2016 By Lisa Lee

Three Retailers Make Case for Mobile Apps

When does it make business sense to invest in developing a dedicated mobile app? Cole Haan, 1-800 CONTACTS and Giggle tell their stories.... Read More

Commerce, Customer Story, Retail Insights, Mobile

Apr 04, 2016 By Heike Young

Here’s How 11 of the Forbes World’s Most Valuable Brands Use Salesforce

Have you checked out Forbes’ list of the 100 World’s Most Valuable Brands? These brands span a broad variety of industries — including high tech, media, fashion, and automotive — and have been recognized for exceptional delivery of their brand promise. But 85 of the world’s 100 most valuable brands... Read More

Sales Cloud, Company, Customer Success, Customer Story

Mar 03, 2016 By Lisa Lee

Conscious Commerce: Gardener’s Supply Driven by People, Planet and Profit

The gardening superstore was founded with a triple bottom line vision, a corporate framework that focuses equally on People, Planet and Profits.... Read More

Commerce, Customer Story

Feb 25, 2016 By Samir Palnitkar

6 Considerations for Customer Loyalty Programs

In a fiercely competitive retail market, customer loyalty and retention take on a level of importance that is impossible to understate, not only because they are more valuable customers but also because they are cheaper to retain.... Read More

Commerce, Customer Story, Retail Insights, Unified Commerce

Feb 03, 2016 By Lisa Lee

Conscious Commerce: Dogeared Jewelry Makes Good Things Happen

In the second in our series Conscious Commerce, we profile Dogeared, the California-based jewelry company that describes itself as a message company that happens to sell jewelry.... Read More

Commerce, Customer Story, Unified Commerce

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How DonorsChoose.org Uses Salesforce and Intacct to Increase Efficiency

A 20/20 Advertising Vision - How Luxottica Leverages Behavioral Insights to Engage Customers with Digital Ads

Conscious Commerce: At Life is Good, Action Trumps Giving

Customer Satisfaction and Brand Loyalty Start with Customer Onboarding

Three Retailers Make Case for Mobile Apps

Here’s How 11 of the Forbes World’s Most Valuable Brands Use Salesforce

Conscious Commerce: Gardener’s Supply Driven by People, Planet and Profit

6 Considerations for Customer Loyalty Programs

Conscious Commerce: Dogeared Jewelry Makes Good Things Happen

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First