360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 21, 2020 By Anna Rosenman

How a Small Business Jumped Ahead of the Competition With Personalized Digital Experiences

This small business owner in Dallas created a customer portal that delivers a personalized experience many big companies would envy... Read More

Customer Story, Customer Success, Community Cloud, Small Business, Financial Services

Sep 18, 2020 By Nathan Malone

Doing Good Is Good for Business: How KEEN Turned a Commerce Platform Into a Philanthropy Platform

For KEEN, doing good in the world is just as important as doing well financially. Here's how how they use their commerce stack to engage and support their community during a pandemic... Read More

Digital Transformation, Commerce, Customer Story, Retail

Aug 12, 2020 By Laura Woods

When COVID-19 Shrinks Your Production Cycle From 6 Months To 2 Weeks

Paladina Health, a Colorado-based health care company, can spend six months to a year setting up a new client. The recent COVID-19 pandemic shrunk the company’s sales cycle and onboarding timeline. To address this reality, they had to throw out their typical playbook. Here's their story... Read More

Digital Transformation, CEO, IT, CIO, Marketing Cloud, Healthcare & Life Sciences, Leading Through Change, Providers, Customer Story

Aug 07, 2020 By Brett Allred

How This Fintech Company Built an App in One Weekend That Enabled $5 Billion in Small Business Loans

Here’s how financial technology company MX built a custom app in one weekend, partnered directly with the SBA, and processed over $5 billion in small business loans for the Paycheck Protection Program (PPP)... Read More

Digital Transformation, IT, Platform, Financial Services, Apps, Leading Through Change, Customer Story

Jul 22, 2020 By Ron Araiza

Avoid Missed Sales Opportunities: How Calavo Growers Keeps Their Pipeline Fresh

Calavo Growers had long used spreadsheets to track opportunities with customers. With the move to remote working came a greater need for visibility and accountability to ensure smooth operations and better customer experience. Here's their story... Read More

Digital Transformation, Commerce, Sales, Community Cloud, Consumer Goods, Customer Story, Leading Through Change

Jul 03, 2020 By John Winer

Built for Maximum Volume: Living Proof’s Ecommerce Performance

Living Proof’s direct to consumer strategy paid unexpected dividends when its traditional retail and salon channels closed during shelter-in-place orders. Online sales increased month over month 680% - YoY 240%- the majority has happened in the last two months ... Read More

Future of Work, Commerce, Commerce Cloud, Consumer Goods, Retail, Leading Through Change, Ecommerce, Customer Story

May 15, 2020 By Raphael Reznek

How Mascoma Bank Supported 12,500 Jobs Through Economic Recovery Efforts

Mascoma Bank, a Salesforce customer, wrote this article. Small businesses are the lifeblood of our communities. They enrich the places we live and work and provide jobs for our neighbors. We depend on small businesses for a lot — and they depend on help from financial institutions to navigate times... Read More

Customer Engagement, Community Cloud, Financial Services Cloud, Service Cloud, Financial Services, Leading Through Change, Customer Story, Customer Service

May 06, 2020 By Drew Moldenhauer

Manufacturing Leader 3M Taught Thousands of Field Reps to Learn From Inside Sales — Here's How

In the early days of COVID-19, I noticed something I’d never seen before on our sales team: field reps reaching out to inside sales reps, asking them for tips on selling – especially related to building remote customer relationships and video conferencing. I’m the inside sales technology leader at... Read More

Digital Transformation, Sales, Leading Through Change, CRM, Customer Story

Apr 02, 2020 By Peggy Alford

How PayPal Is Focused on Helping During Crisis

PayPal, a Salesforce customer, wrote this article. When the World Health Organization declared the novel coronavirus a pandemic last month, I was two weeks into my new job at PayPal. As the new head of global sales, my main goal was to give my team everything they needed to help our customers. But,... Read More

Business as a Platform for Change, Sales, Sales Cloud, Leading Through Change, Financial Services, Customer Story, Thought Leadership

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How a Small Business Jumped Ahead of the Competition With Personalized Digital Experiences

Doing Good Is Good for Business: How KEEN Turned a Commerce Platform Into a Philanthropy Platform

When COVID-19 Shrinks Your Production Cycle From 6 Months To 2 Weeks

How This Fintech Company Built an App in One Weekend That Enabled $5 Billion in Small Business Loans

Avoid Missed Sales Opportunities: How Calavo Growers Keeps Their Pipeline Fresh

Built for Maximum Volume: Living Proof’s Ecommerce Performance

How Mascoma Bank Supported 12,500 Jobs Through Economic Recovery Efforts

Manufacturing Leader 3M Taught Thousands of Field Reps to Learn From Inside Sales — Here's How

How PayPal Is Focused on Helping During Crisis

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First