360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 29, 2016 By Marta Lawrence

The Seattle Times Transforms to Meet the Changing Digital Needs of its Readers

The Seattle Times, founded in 1896, is one of the longest serving independent newspapers in the country. Yet like most print media companies, today the publication must confront the realities of an increasingly digital landscape. As a former reporter myself, I was thrilled to recently have the... Read More

Marketing, Digital Marketing, Customer Story

Nov 15, 2016 By Vinod Kumar

Personalization at True Religion Brand Jeans: The Story Continues

I had a great, personalized experience at the San Fransisco outpost of True Religion Brand Jeans. But I wanted to know – would the experience be consistent in the New Hampshire store?... Read More

Commerce, Customer Story, Shopper Experience, Personalization

Nov 01, 2016 By Hilary Givens

Driving Results with Automotive Advertising

For most of us, buying a new car is a major purchase--and it's hasn't always been easy. Traditionally, buyers start by visiting dealership after dealership to decide the right auto brand. Today, this whole process has become easier and more efficient thanks to technology. While the... Read More

Marketing, Digital Advertising, Customer Story

Oct 24, 2016 By Robert Begg

Turning Customers into Fans: Inside the New LIDS Command Center

We're all fans. Whether you're passionate about your college team or the big leagues, the way we show our passion is by wearing our team's colors. LIDS is in the business of making that connection between fans and their teams. With hundreds of stores, a global e-commerce presence and... Read More

Marketing, Social Media Marketing, Customer Story

Sep 11, 2016 By Megan Hostetler

Crossing Channels: How Preventure Ensures Customer Wellness with Personalization and Multichannel Innovation

The healthy lifestyle company Preventure helps companies improve employee health through custom community wellness solutions. Its "Return on Wellness" model shows that employee health directly impacts the health of a business. Preventure's twenty-five years of industry knowledge,... Read More

Marketing, Customer Journeys, Customer Story

Jul 26, 2016 By Kim Honjo

Turning the Tables: How Students are Taking Recycling a Step Further

It all started with what Christine Mosholder observed every day at her job of managing commercial renovation projects: Perfectly good furniture being thrown into dumpsters and landfills. She wondered what could be done differently; she thought there must be a sustainable, community-centric solution... Read More

Small Business, SMB Spotlight, Cloud, CRM, Customer Story

Jul 11, 2016 By Katherine Augustus

How HMH Transformed Into a Digital Learning Company for the Connected World

One year after implementing Wave Analytics, IDC calculates that HMH will earn a five-year ROI of more than 200% and break even on its investment in less than one year. When Houghton Mifflin Harcourt (HMH) was founded 1832 to bring new ideas to life. Nearly two centuries later, HMH is one of today’s... Read More

Analytics Cloud, Analytics, Analytics Cloud, Customer Story

Jul 07, 2016 By Malachy Walsh

How Customer Service Embeds Success throughout a Company

The following is a Conversation with Josh Plantz, Sr. Director of Technical Support and Customer Satisfaction, STANLEY Healthcare. When you think about customer service, one of the first things that comes to mind is a person on a headset trying to resolve issues over the phone in an eight-hour... Read More

Customer Service, Service Cloud, Customer Story

Jun 20, 2016 By Marta Lawrence

An Exclusive View Inside Fanatics' Email Marketing Strategy

If you're an Ohio State fan you know one thing: Michigan stinks. Love the Cubs? Hating St. Louis comes with the territory. And don't get a Bostonian started on the Yankees, or you're bound to hear some salty language.Sports is about passion and Fanatics, the market leader for authentic,... Read More

Marketing, Email Marketing, Customer Story

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Seattle Times Transforms to Meet the Changing Digital Needs of its Readers

Personalization at True Religion Brand Jeans: The Story Continues

Driving Results with Automotive Advertising

Turning Customers into Fans: Inside the New LIDS Command Center

Crossing Channels: How Preventure Ensures Customer Wellness with Personalization and Multichannel Innovation

Turning the Tables: How Students are Taking Recycling a Step Further

How HMH Transformed Into a Digital Learning Company for the Connected World

How Customer Service Embeds Success throughout a Company

An Exclusive View Inside Fanatics' Email Marketing Strategy

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First