360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 25, 2019 By Kristi Lundgren

How to Empower Employees to Deliver Better Constituent Experiences With Lightning Apps

Modernizing your organization’s legacy systems and embracing a digital transformation can be a daunting process. Luckily, a new set of government apps from Salesforce makes this process easier, and we’re here to guide you on this journey. Lightning Scheduler and Action Plans, and Salesforce Surveys... Read More

Apps, Customer Experience, Digital Transformation, Public Sector, IT

Sep 18, 2019 By Robert Lorenzen

PagerDuty CFO Shares Why Finance Teams Must Become Customer First

The customer experience has long been an important, contributing factor to a company’s success. But now an organization’s entire structure and emphasis are transforming based on the importance of the customer. It’s no longer all about just selling products — it’s all about the customer and building... Read More

Customer Experience, Digital Transformation, High Tech, Sales

Sep 13, 2019 By Abraham David Lloyd

Stand-Up an Order Cancellation Capability With Commerce and Service Clouds

I think we’ve all been here, right? We shop online or on our phones in between meetings, while on the phone or while otherwise multitasking. We enter payment information, complete checkout, and just when we’re about to check this purchase off our todo list — horror strikes. In our haste, we... Read More

Commerce, Commerce Cloud, Customer Experience, IT

Sep 11, 2019 By Gavin Austin

How Einstein Case Classification Will Change Your World

Einstein Case Classification is about to change the way you do business and experience customer service. It may sound strange that something related to service — namely, cases in Salesforce — may change your world, but it’s going to happen sooner than you think. What is Einstein case... Read More

Customer Experience, Customer Service, Artificial Intelligence, Einstein, Innovation, Service Cloud

Sep 06, 2019 By Marta Lawrence

Discover the Prescription for the Perfect Patient Journey

According to Trends in Healthcare and Life Sciences Marketing, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements. In this new digital-centric landscape, “journey” means much more than marketing and includes reaching a patient... Read More

Customer Experience, Customer Journey, Healthcare & Life Sciences, Marketing, Research

Sep 04, 2019 By Matthew Cameron

Four Ways Banks Can Transform Service Engagement

Today’s banking consumers live in a digital-first world, and this is especially true when it comes to their expectations of customer service. After all, 81% of customers attempt self-service before seeking further support. Perhaps they’ve lost their bank card or want to order new checks. Or they... Read More

Customer Service, Customer Experience, CRM, Financial Services, Financial Services Cloud

Sep 03, 2019 By Al Dea

How Building Fearless Teams Unleashes Innovation

As the technology of the Fourth Industrial Revolution affects all aspects of our lives, customer expectations are being redefined into experiences. Smart brands deepen relationships by delivering the right solution for your issue today, while advising on next issue avoidance, at the right time via... Read More

Corporate Culture, Customer Experience, Leadership, Salesforce Ohana

Aug 29, 2019 By Ron Pereira

Empowering Your Service Organization With Customer 360

In our previous post on Achieving a Unified View of your Customer, we discussed the role of digital transformation in moving towards customer centricity, which ultimately requires a single unified view of the customer. Yet, achieving that 360-degree view of the customer is no easy feat. Salesforce... Read More

Customer Experience, Customer Service, CRM, Data Management

Aug 29, 2019 By Kelly Miller

The Evolution of AI: How Marketers Can Use AI to Drive Marketing ROI

We are in the midst of transformation. More and more, today’s customers expect seamless, personalized, predictive journeys. Today, 64% of customers now expect tailored engagement based on past interactions, and 62% of customers expect companies to adapt based on their actions and behavior.... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Marketing Personalization, Customer Experience

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Empower Employees to Deliver Better Constituent Experiences With Lightning Apps

PagerDuty CFO Shares Why Finance Teams Must Become Customer First

Stand-Up an Order Cancellation Capability With Commerce and Service Clouds

How Einstein Case Classification Will Change Your World

Discover the Prescription for the Perfect Patient Journey

Four Ways Banks Can Transform Service Engagement

How Building Fearless Teams Unleashes Innovation

Empowering Your Service Organization With Customer 360

The Evolution of AI: How Marketers Can Use AI to Drive Marketing ROI

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First