360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 27, 2019 By Kelsey Jones

4 Steps to Develop Engaging New Customer Experience Strategies

Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than predecessors. The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. More than 50% of consumers have stopped... Read More

Customer Experience, Marketing, Research

Aug 24, 2019 By Ron Pereira

Our Guides for Connecting Commerce, Marketing, and Service

Listening to our community has taken us on the path of continuous and integrated customer experiences through Salesforce Customer 360, which will be generally available later this year. Along that journey, we’ve learned how to provide solutions for the challenges of today’s world and stress the... Read More

Commerce, Customer Experience, CRM, Data Management, Customer Service, Marketing

Aug 23, 2019 By Jason Lillie

How Salesforce Accelerates New Customer Onboarding Using Journey Builder

Customers’ relationships with brands used to be mostly transactional, but those days are gone. Today’s customers expect more than great products and great value. From the very beginning, they expect great brand experiences. That’s why it’s crucial for today’s brands to onboard new customers in... Read More

Customer Experience, Marketing, Marketing Cloud, Sales Cloud

Aug 20, 2019 By John Stewart

Unveiling Salesforce Maps: How Location Intelligence Helps Businesses Connect With Their Customers

As the leader of MapAnything for over 10 years, I’ve been amazed by the way location intelligence has changed our daily routine. A lot of that has to do with the introduction of the iPhone 12+ years ago. The iPhone’s GPS beacon gave birth to a whole new generation of consumer applications that... Read More

Customer Experience, News, Sales, Sales Cloud

Aug 19, 2019 By Chris Jacob

Why Marketers Need to Build Great Customer Experiences With AI

Customer expectations are higher than ever, and personalization has become the new normal in marketing communications. But how can brands execute detailed personalization on a large scale? Marketers are turning to artificial intelligence (AI) to create great customer experiences and personalize... Read More

Artificial Intelligence, Customer Experience, Marketing, Marketing Cloud, Personalization

Aug 19, 2019 By Kelcy Joynt

How Intelligence Can Help Media Companies Win the War for Attention

Media companies face their biggest-ever challenge. They’re battling disruptive new competitors while in a war for the attention of consumers, fighting on numerous fronts against streaming services, social media, mobile apps, podcasts, games, and more. Winning this war depends on media companies’... Read More

Artificial Intelligence, Customer Experience, Digital Transformation, Marketing, Communications

Aug 12, 2019 By Eric Marotta

How to Go Direct-to-Consumer: 5 Tips for Manufacturers

Consumers want a relationship with brands, and if you build it, they will come — more than half of consumers have intent to purchase when they visit a manufacturer’s website. Manufacturers traditionally reliant on distributors have the exciting opportunity to build long-lasting relationships by... Read More

Best Practices, Commerce, Customer Experience, Manufacturing

Aug 08, 2019 By Cristina Pullen

4 Steps to Write Amazing Support Content for Your Small Business Help Center

As a small business owner, you wear many hats — you’re the marketer, the sales coach, the product engineer, and maybe even the support team. That means you may be in the middle of closing a game-changing deal when you receive a support call from a customer who’s desperate to change their password.... Read More

Best Practices, Customer Experience, Small Business

Aug 05, 2019 By Shartia Ducksworth

3 Tips for Maximizing Modern Conversation Channels to Grow Your Small Business

Today’s consumers want more than a 1-800 number when interacting with your brand. In fact, they want brands to treat them like people. For consumers, that means getting answers when they want them, communicating on the channels they prefer, and reaching them on their terms, often 24/7. How can your... Read More

Customer Experience, Service, Small Business, Startups

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Steps to Develop Engaging New Customer Experience Strategies

Our Guides for Connecting Commerce, Marketing, and Service

How Salesforce Accelerates New Customer Onboarding Using Journey Builder

Unveiling Salesforce Maps: How Location Intelligence Helps Businesses Connect With Their Customers

Why Marketers Need to Build Great Customer Experiences With AI

How Intelligence Can Help Media Companies Win the War for Attention

How to Go Direct-to-Consumer: 5 Tips for Manufacturers

4 Steps to Write Amazing Support Content for Your Small Business Help Center

3 Tips for Maximizing Modern Conversation Channels to Grow Your Small Business

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First