360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 13, 2020 By Nicole Sult

How Lippert Components Is Keeping RV Service Rolling and Supporting Customers From Home

Lippert Components, a Salesforce customer, wrote this article. At Lippert Components, there’s no such thing as a typical day when it comes to servicing our RV customers. Campers, manufacturers, and sales and service dealers have different needs, but all their requests are usually urgent. And... Read More

Customer Engagement, Customer Service, Service Cloud, Leading Through Change, Customer Experience, Service, Manufacturing

Apr 09, 2020 By Lisa Lee

How Middle Managers Can Shine in the Midst of a Crisis

In a recent fireside chat, Soledad O’Brien, the award-winning journalist and producer, told Salesforce CMO Stephanie Buscemi that in times of crisis, opportunities emerge in every organization for true leaders to rise to the occasion. “People in the workplace want a chance to lead, even in a... Read More

Customer Engagement, Leading Through Change, Leadership

Apr 09, 2020 By Rob Garf

How Retailers Are Supporting Shoppers Amidst the New Normal

This is a defining moment in retail. With COVID-19 creating a national emergency in the United States, the majority of Americans are sheltering in place. The result is a massive spike in demand for groceries and other household essentials alongside widespread concerns about safety from both... Read More

Commerce, Leading Through Change, Retail, Customer Engagement

Apr 03, 2020 By Tony Kays

5 Ways Small- and Medium-Sized Sales Teams Can Lead With Compassion

Many small- or medium-sized businesses (SMB) are in uncharted waters right now. As business leaders, this is time to consider what you and your sales teams can do for customers by being there for them. Here are five simple and effective ways your SMB can lead with compassion: 1. Reframe... Read More

Customer Engagement, Sales, Small Business, Leading Through Change

Apr 02, 2020 By Andrew Albert

Deploy a Crisis Response App to Support Your Workforce and Business Continuity

Over the last month, business practices have changed around the world. Routines are no longer the same, and we’re figuring out where to focus and how to pivot based on changing data and operational considerations. Yet, it’s awe-inspiring to see individuals and teams, all across the world, finding... Read More

Customer Engagement, IT, AppExchange, Apps, Leadership, Leading Through Change

Apr 02, 2020 By Anna Rosenman

How To Update Your Site Faster in Times of Crisis: 5 Tips

Crisis drives rapid change. Across industries, we’re grappling with a communication challenge in real time. Commerce leaders face a unique need to keep a mountain of content current – all while their content teams work from home. You and your content team may feel it’s impossible to respond fast... Read More

Customer Engagement, Commerce, Leading Through Change, Salesforce CMS, Retail

Mar 25, 2020 By Adriana Bourgoin

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions. According to a recent survey, 47% of U.S. brands expect to see some downside revenue implications due to the novel coronavirus. And an... Read More

Leading Through Change, Customer Engagement, Commerce, Commerce Cloud, Retail, Ecommerce, Digital Transformation

Mar 23, 2020 By Suha Saya

How This 6-Person Company Focuses on Every Customer

Fourteen years ago, Bernard and Stephanie Morgan started a company with a cardboard table and two spare laptops in their garage. Their small business, ICS+, focuses on customized software for building automation systems. For example, think of a universal remote, but for a building. Bernard and... Read More

Customer Engagement, Small Business

Mar 20, 2020 By Mike Micucci

How to Keep Your Commerce Site Running in a Time of Crisis

Our Chair and CEO Marc Benioff posted a heartfelt letter to our customers earlier this week — and I echo his sentiments. At Salesforce, we’re focused on the health and safety of our employees, families, and communities, and this is no different for Commerce Cloud. We remain relentlessly focused on... Read More

Customer Engagement, Commerce, Commerce Cloud, B2B Commerce, Customer Experience, Leading Through Change

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Lippert Components Is Keeping RV Service Rolling and Supporting Customers From Home

How Middle Managers Can Shine in the Midst of a Crisis

How Retailers Are Supporting Shoppers Amidst the New Normal

5 Ways Small- and Medium-Sized Sales Teams Can Lead With Compassion

Deploy a Crisis Response App to Support Your Workforce and Business Continuity

How To Update Your Site Faster in Times of Crisis: 5 Tips

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

How This 6-Person Company Focuses on Every Customer

How to Keep Your Commerce Site Running in a Time of Crisis

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First