You’d never know it from the steady drumbeat of negative news, but there is good news (and great opportunities) for retailers. That is one of the key takeaways from new research from SapientRazorfish and Salesforce Commerce Cloud....
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Instagram’s multiple-image posting feature called “carousel” lets you post up to 10 photos in a slideshow or an album. This is an exciting tool for brands and businesses, designed to maximize engagement, refine storytelling, and even optimize ad placement. Here are a few ideas to help brands get creative with their posts....
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As we approach the halfway point of 2017, we thought we’d take a look at some of the most-read content we have produced so far this year on an area of enormous strategic importance not just to Salesforce Commerce Cloud, but also to our customers: AI-powered personalization....
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We’re taking our Salesforce XChange conference to Europe next week – Copenhagen, to be precise. Our latest Shopping Index, which includes Australia/New Zealand (ANZ) for the first time, uncovers some interesting nuggets of digital shopping activity outside the US....
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Companies have long turned to the military for inspiration for their organizational design, but they only copied the obvious half: hierarchy. That was enough to get by in the past, but it is now time to look closer at the real source of an army’s effectiveness....
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It is not surprising that Unified Commerce was a key theme at last week’s Salesforce XChange conference. After all, changing consumer behaviors are forcing retailers and brands to change everything about how they engage with shoppers. Given the complexity, what may be surprising is how far along some brands are in their Unified Commerce journey. Here are a few of their stories....
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We are thrilled to be recognized by Salesforce today as a Fast Track Pacesetter! It’s all the more impressive when you consider that, two years ago, BIRKENSTOCK had virtually no ecommerce activity....
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Next year, vineyard vines will celebrate a milestone – our 20th anniversary. Along the way, a few things have remained constant: our iconic pink whale, our motto Every day should feel this good, and our focus on finding innovative ways to connect our customers to our brand....
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When Brian Hill, our founder and CEO, opened Aritzia’s first standalone boutique in Vancouver B.C. in 1984, his idea was simple: unite beautiful, high quality products, attainable price points and an aspirational shopping experience. We’ve kept on growing ever since....
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