Retailers, it’s time to start thinking about voice-activated search and voice-shopping as an extension of your content, SEO and search marketing strategies....
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Shopping Index data shows that shoppers benefited from the sales slump many retailers are experiencing, as companies employed aggressive tactics to entice consumers to their websites; Discount rates and free shipping are at all time highs....
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The latest Salesforce Shopping Index echoes what we’ve been watching over the past two quarters – shopper spend growth outpaced traffic growth as the primary driver of digital commerce growth, which came in at 14% in the second quarter. Consider this the official recalibration of ecommerce expectations....
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A few months ago, I was contacted by a recruiter I’ve known for quite some time to join her software company, CloudCraze. “We are a B2B eCommerce solution built on Salesforce,” she said. The opportunity was intriguing to me – although, at the time, I only had a sliver of an idea of when...
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With B2B eCommerce poised to reach $1.2 trillion by 2021, businesses understand the opportunity of investing in digital strategies. In fact, digital commerce is the capability most often demanded by our clients’ customers. To be sure, business-to-business relationships depend upon customer retention, so launching commerce is a top priority. For many organizations, the ability to...
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Amazon wasn’t the only beneficiary of Prime Day. According to Salesforce Commerce Cloud’s Shopping Index, digital commerce grew 44% year-over-year on Prime Day for all retailers. To put that in perspective, this is exactly two times the growth that North American retailers experienced in Q2 of this year....
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You have lots of data. You need insights. Where do you start to connect the dots between the two? We get this question a lot. What do you do when your boss tells you to dig into your mountains of data and find something interesting?...
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Jeff Fromm wrote the book (actually two of them) on Millennials, a huge and influential group of consumers. He says that any brand that makes themselves radically easy to use has an opportunity to create extraordinary value....
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More than 4,000 developers got together this week at Salesforce’s Developer Conference, TrailheaDX, for an immersive learning experience on all things Salesforce. Here’s what Commerce Cloud developers need to know....
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