COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Jan 10, 2018 By Caila Schwartz

These Five Things Defined the 2017 Holiday Shopping Season

Based on our analysis of half a billion global online shoppers and a billion shopping visits, we have compiled a list of the five mos significant insights of the 2017 shopping season – and what it means for retailers heading into 2018.... Read More

Commerce, Retail Insights, Holiday Readiness

Jan 08, 2018 By Samir Palnitkar

How Predator Nutrition Uses a Tiered Loyalty Program to Drive Profitable Growth

On average, consumers are enrolled in 30 loyalty programs but are active on less than half of them. This is the story of one brand bucking that trend, leveraging its loyalty program to drive a 25% increase in Average Order Value and a 70% improvement in repeat purchases.... Read More

Commerce, Customer Story

Jan 04, 2018 By Kate Milne

How Does Order Management Impact Customer Loyalty?

It’s probably lost on most online shoppers, but certainly not retailers – the tremendous complexity in getting the right products to customers, and accepting their returns, whenever and wherever. There’s a mind-boggling web of interconnections and systems that govern orders and inventory, and those systems are getting smarter than ever. The best ones are integrated directly into ecommerce systems.... Read More

Commerce, Unified Commerce

Dec 21, 2017 By Heike Young

Welcome to 2018, The Year of Personalization. Here’s 3 Things You Need to Know

This time of year, predictions on what’s to come in the year ahead abound. But no matter what 2018 predictions article you read, personalization and AI are among the year’s hottest trends in retail. Here are three things to know.... Read More

Commerce, Retail Insights, Personalization

5 UX Best Practices, From an Expert Who’s Done Thousands of Retail Site Audits

Dec 14, 2017 By Jeff Dearing

UX Best Practices: 5 Tips from an Expert Who's Done Thousands of Retail Site Audits

As a Principal Success Specialist, I spend a lot of time assessing the usability of global brands’ websites and making recommendations. I look at how easy is to navigate, discover products and get through the checkout process. One mistake I see brands make is that they fail to get the basics right.... Read More

Commerce, Shopper Experience, Ecommerce, Best Practices

Dec 11, 2017 By Lisa Lee

NRF 2018 Preview: Salesforce Going Bigger Than Ever At Retail Big Show

The Retail team from Salesforce will be at the NRF Big Show in full force, showcasing technologies that help brands deliver personalized experiences across the entire shopping journey, but more importantly, showcasing Trailblazers; our customers who are doing amazing things and setting the pace for other global brands.... Read More

Commerce, Customer Story, Events

Dec 07, 2017 By Lisa Lee

Stonewall Kitchen Elevates Online Shopping to an Art Form – Literally

Ian Marquis, eCommerce Manager at Stonewall Kitchen, applies an artist’s sensibility to the form and function of its digital storefront, looking at customer interactions not in isolation as a sales conversion or interaction point but as moments that can come together to create something bigger, more emergent and ultimately more satisfying.... Read More

Commerce, Customer Story, Ecommerce

Dec 04, 2017 By Rick Kenney

Cyber Week: One-Third Of The Season’s Online Spending is Complete. What Have We Learned?

We can all take a breath now. Cyber Week is in the books and with it one-third of shopper’s total digital spend for the holiday season. This season did not disappoint. On retail’s biggest stage of the year, digital absolutely dominated, and shoppers went all-in on mobile.... Read More

Commerce, Retail Insights, Holiday Readiness

Nov 30, 2017 By Eric Lessard

If You Do Business in the EU, the GDPR Applies To You. Here’s What We’re Doing

On May 25, 2018, a new landmark privacy law called the General Data Protection Regulation (GDPR) will take effect, impacting every retailer conducting business in the European Union (EU). The GDPR expands the data privacy rights of EU citizens and places new obligations on merchants who handle EU-based personal data. Salesforce Commerce Cloud is here to help our customers prepare for this major change.... Read More

Commerce, Retail Insights, Commerce Cloud

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Salesforce.com

New Series: Becoming Retail

These Five Things Defined the 2017 Holiday Shopping Season

How Predator Nutrition Uses a Tiered Loyalty Program to Drive Profitable Growth

How Does Order Management Impact Customer Loyalty?

Welcome to 2018, The Year of Personalization. Here’s 3 Things You Need to Know

UX Best Practices: 5 Tips from an Expert Who's Done Thousands of Retail Site Audits

NRF 2018 Preview: Salesforce Going Bigger Than Ever At Retail Big Show

Stonewall Kitchen Elevates Online Shopping to an Art Form – Literally

Cyber Week: One-Third Of The Season’s Online Spending is Complete. What Have We Learned?

If You Do Business in the EU, the GDPR Applies To You. Here’s What We’re Doing

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

New Series: Becoming Retail

Get our bi-weekly newsletter for the latest commerce insights.

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific