We’re seeing the first real sign of maturity in digital commerce – flat traffic growth. However, digital revenue growth continues to be healthy, at 15% in Q3....
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At just 27, Kristin Hesse is responsible for driving key aspects of a mid-sized online business growing 20-30% a year. As the Director of Online Merchandising at engelhorn, a Germany-based department store, Kristin began her career with the company when she was 21. She’s growing her career and engelhorn’s business together with Salesforce. The latest example – its pioneering use of Einstein....
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There aren’t many fashion retailers whose moves make news in Women’s Wear Daily as well as TechCrunch. Yet that’s the story of retail trailblazer Ivyrevel, which bills itself as a “digital fashion house” tailored for a digital native generation....
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Commerce Cloud is integrating with Shopping on Instagram, empowering brands to tag their posts with product information and drive shoppers to their site....
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It’s one of the web’s most well-worn features – the search bar. That little magnifying glass in the corner of a brand’s site gives consumers a way to navigate the digital storefront, entering queries that trigger searches across a huge number of web pages. With Einstein Search for Commerce, it’s about to get a lot smarter....
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During the holiday season, smart retail marketers know that they have a unique asset that only they can put to use – customer data in their CRM. To boost holiday sales, CRM data can help grow every retailer’s customer base by targeting shoppers directly on Google and Facebook....
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In mid September, the Massachusetts Technology Leadership Council recognized Salesforce Commerce Cloud CTO Wayne Whitcomb as CTO of the Year. Wayne, a co-founder of Demandware (acquired by Salesforce in 2016) has been on the front lines of two of the most profoundly transformative innovations of the 21st century: cloud computing and digital commerce. Here he takes a look back, and forward, and explains what the tech industry can learn from Tesla....
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Millennials and members of the subsequent Generation Z are markedly different in how they shop, interact with brands, and view money. For marketers and business owners, understanding the nuances and personality quirks of each generation is critical to success....
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One highlight in our new guide to cross-border ecommerce is an assessment tool to prioritize and determine market eligibility and potential as they attempt to grow their business outside their borders. It’s a tool our Retail Practice team has used successfully with retailers and brands of all sizes....
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