Retailers and brands will barely have time to digest the craziness of the holiday shopping season before the next retail rite of passage takes place, the NRF Big Show, January 14-16.

The Retail team from Salesforce will be there in full force, showcasing technologies that help brands deliver personalized experiences across the entire shopping journey, but more importantly, showcasing Trailblazers; our customers who are doing amazing things and setting the pace for other global brands. We’re thrilled to be joined in our booth (#4103) by New Balance and Design Within Reach.

New Balance, the century-old athletic brand, will demonstrate a VR experience that takes shoppers inside a New Balance design studio, immersing them inside the inner workings of how a shoe comes to life. New Balance will also show how it leverages the latest Salesforce technologies to move customers through its mobile site to checkout faster – so they can get moving faster.

For Design Within Reach, a provider of modern, authentic design furniture and furnishings, it’s all about providing a luxury experience, from the first contact to the last touch in the shopper journey. Visit Salesforce in the EXPO to see how Design Within Reach manages seamless handoffs across marketing, stores, commerce, and service to move shoppers from acquisition and engagement through purchase and advocacy using a single platform to tie the entire shopping experience together.

Further, a handful of our amazing customers have speaking slots at the Big Show. Be sure to bookmark the following sessions in your agenda:

Levi’s: James Curleigh, President
Sunday Jan. 14 9:00 – 9:30 am  Main Stage: Hall E, Level 1
Learn from Levi’s: How the 150-year-old startup continues to transform its iconic brand

Tommy Hilfiger: Tommy Hilfiger, Founder and Principal Designer
Tuesday Jan. 16 4:15 – 4:45 Main Stage: Hall E, Level 1
Tommy Hilfiger: The power of disruption

Adidas: Tsvetan Dimitrov, Senior Manager, Business Solutions
Monday Jan. 15 10:15 – 11:00 am EXPO Hall, Big Ideas Room 2, Level 1
Exhibitor Big Ideas: Changing the game with RFID

GAP: Brandon Panepinto, Senior Product Manager Store Experience
Tuesday Jan. 16 4:00 – 4:45 EXPO Hall. Big Ideas Room 2 Level 1
Exhibitor Big Ideas: Innovating at Gap, Inc.: Driving operational ease & unlocking employee engagement in stores

Carters: Ben Pivar, VP Retail IT
Sunday Jan. 14 3:00 – 3:30 EXPO Hall, Big Ideas Room 2, Level 1
Exhibitor Big Ideas: Connected planning for retail

 

Big idea session

Join your peers for a Big Idea session featuring Salesforce SVP of Retail Shelley Bransten and special guest Bethany Kemp, VP of IT at Design Within Reach, to hear how brands are blazing new trails in retail by using artificial intelligence to connect and engage with shoppers in ways that simply weren’t possible just a few years ago. Don’t miss it – register today for the session, Tuesday, January 16, 11:30-12:30 Room 2 Level 1.

 

Booth buzz

Our booth will be a hub of activity, with visionary demos by New Balance and Design Within Reach. Salesforce will have six demo stations set up to highlight the latest in digital commerce including AI-based personalization with Salesforce Einstein. Visitors will have the opportunity to sit it on live sessions in our intimate campground-themed theater, at the top and bottom of every hour. Content will include customer success stories, product spotlights and a partner showcase.

Of course, no Salesforce booth would be complete without hand-dipped Godiva chocolates, and our friends (and great customer) Godiva will once again be on hand to provide conference-goers with a delicious sugar boost.

 

The big party

We don’t want to brag, but Salesforce throws one heck of a party. Join us on Monday evening at Gotham Hall for top-shelf food and drinks and, of course, premiere live musical talent. Stay tuned for the big reveal on the evening’s band!

We hope to see you in New York for the most exciting, inspirational NRF Big Show ever! Check out the link below for more details on all the action.