COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Feb 26, 2018 By Jeff Dearing

UX Best Practices: The Checkout Flow

Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.... Read More

Commerce, Retail Insights, Ecommerce

Feb 26, 2018 By Sarah Traxler

Forrester TEI Study Confirms Buying a Community Solution from Salesforce Is More Valuable Than Custom-Building—What this means for commerce.

Many B2B businesses have turned to Salesforce with an eagerness to adopt software-as-a-service (SaaS) technology. Leveraging Salesforce’s core capabilities affords businesses the scalability they need to grow and evolve over time, and many apps built on the platform and available via the Salesforce AppExchange make it easy for businesses to realize these benefits without custom... Read More

Commerce, B2B Commerce

Feb 15, 2018 By Lisa Lee

Melissa & Doug Succeeds With a “Brand First, Commerce Second” Strategy

At Salesforce we believe that Trailblazers are, among other things, lifelong learners, innovators, and are often characterized by their willingness to take an unconventional path to success. That, in a nutshell, is John Freyer of Melissa & Doug, the 30-year old maker of classic wooden toys.... Read More

Commerce, Customer Story, Ecommerce

Feb 12, 2018 By Sandeep Bhanote

A New Standard in Ecommerce: Shoppable Store Locators

For all its ubiquity, store locators do nothing to augment the ecommerce experience. For most brands it sits as digital dead-space, neither effective for driving store traffic nor accretive to ecommerce. But that is starting to change.... Read More

Commerce, Unified Commerce

Feb 07, 2018 By Brittany Carey

How the Voice of the Customer Can Transform Your Organization

The Law of Accelerating Returns states that ‘we won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress’. As innovation increases, companies must find new ways to deliver customer value. This can feel daunting, but the good news is that customers cannot wait to tell you about their needs and expectations. Your job is to listen.... Read More

Commerce, Retail Insights, Customer Success, Thought Leadership

Feb 06, 2018 By Jeff Dearing

UX Best Practices: Retail Site Navigation (Don't Let Your Customers Get Lost in the Woods)

Imagine a retail and being unable to find what you look for; products may be haphazardly arranged, or you are overwhelmed by choices without a guide. You leave frustrated and the retailer loses a sale. This happens online when you can’t find what you want. The culprit? Oftentimes, bad navigation.... Read More

Commerce, Retail Insights, Ecommerce, Best Practices

Feb 05, 2018 By Eric Marotta

CloudCraze Winter ’18: Advancing the Core

It’s a new year – and with that, comes new beginnings. For CloudCraze, that means the launch of our latest software release, Winter ’18, which is a culmination of continued platform advancement and innovation. We closed out 2017 with a bang at Dreamforce, the largest Salesforce conference in the world and an amazing punctuation to a high-growth year... Read More

Commerce, B2B Commerce

Feb 01, 2018 By Mathew Sweezey

Consumers Prefer Chatbots for Quick Communication with Brands

The new consumer mandate is speed, and a brand new joint project between MyClever, Drift, Salesforce, and SurveyMonkey Audience has just found chatbots as fulfilling this very need. In the State of Chatbots 2018 research, it was found consumer feel chatbots are 35% better at answering both quick, and complex questions than applications.... Read More

Commerce, Retail Insights, Artificial Intelligence

Jan 30, 2018 By Caila Schwartz

Q4 Shopping Index: From Mobile to Discount Rates and Buying Intent, It Was A Quarter of Firsts

In the fourth quarter, shoppers piled into digital commerce due mostly to the Christmas/Holiday season, driving traffic growth above shopper spending growth for the first time in a few quarters. But beyond traffic growth, Q4 stood out as a period of firsts for digital commerce.... Read More

Commerce, Retail Insights, Shopping Index

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Salesforce.com

New Series: Becoming Retail

UX Best Practices: The Checkout Flow

Forrester TEI Study Confirms Buying a Community Solution from Salesforce Is More Valuable Than Custom-Building—What this means for commerce.

Melissa & Doug Succeeds With a “Brand First, Commerce Second” Strategy

A New Standard in Ecommerce: Shoppable Store Locators

How the Voice of the Customer Can Transform Your Organization

UX Best Practices: Retail Site Navigation (Don't Let Your Customers Get Lost in the Woods)

CloudCraze Winter ’18: Advancing the Core

Consumers Prefer Chatbots for Quick Communication with Brands

Q4 Shopping Index: From Mobile to Discount Rates and Buying Intent, It Was A Quarter of Firsts

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

New Series: Becoming Retail

Get our bi-weekly newsletter for the latest commerce insights.

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific