COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Mar 29, 2018 By Eric Lessard

TrailheaDX ’18: How Commerce Cloud Aligns to SalesforceDX Development Methodology

Salesforce’s developer conference, TrailheaDX, kicked off this week in San Francisco, with over 150 technical sessions and trails for developers and administrators. Check out the latest tech news from Commerce Cloud.... Read More

Commerce, Unified Commerce

Mar 28, 2018 By Maria Martinez

Understanding What It Really Means to be “Customer Obsessed”

As more businesses adopt a customer-centric focus and this becomes the norm, this advantage will come to an end. Companies that are unable to provide positive customer experiences will be threatened by the growing number of businesses using customer experience to drive loyalty and adoption of their products.... Read More

Commerce, Retail Insights, Customer Success

Mar 26, 2018 By Rob Garf

If You Don’t Know Who Owns Customer Experience in Your Company, You’re Not Alone

New research from Deloitte and Salesforce reveals that the majority of brands say consumer experience—the sum of all the interactions consumers have with a company’s products, services, and brand across touch points—is the singular competitive differentiator today. But despite its strategic priority, consumer experience generally remains overpromised and underdelivered.... Read More

Commerce, Retail Insights, Unified Commerce, Thought Leadership

Mar 20, 2018 By Gordon Evans

XChange is Now Salesforce Connections!

For seven years Demandware hosted XChange, an amazing annual event bringing together retailers, brands, thought leaders and technology partners for three days of inspiration, learning, and fun. Now, almost two years after being acquired by Salesforce, we’re thrilled to announce a bigger event for Trailblazers driving innovation in commerce, digital marketing and service across all industries – Salesforce Connections!... Read More

Commerce, Retail Insights, Events

Mar 19, 2018 By Heike Young

How to Win Shoppers in the Retail Renaissance: New Data from 550 Brand Leaders

According to new research from Salesforce and Deloitte Digital, we’re experiencing a retail renaissance, and it’s time to dig deeper and discover how some of the world’s top-performing brands win shoppers for the long-term. The report is based on a global survey of more than 550 traditional retail, pure play, consumer goods, and branded manufacturing leaders, and sheds light on what elite performers do to win shoppers, and how their strategies suggest a model for success.... Read More

Commerce, Retail Insights, Unified Commerce, Thought Leadership

Mar 12, 2018 By Sara Fuhs

Small Ball: New Tools to Turn Browsers Into Buyers

How do retailers grow their online business? Often, it’s not with large, ambitious long-term projects but the quicker wins that almost always move the needle. That’s why retailers and brands need to focus on optimizing the “basics” of ecommerce. But the truth is that many retailers are missing opportunities for these quick wins.... Read More

Commerce, Retail Insights, Ecommerce, Social Media Marketing

UX Best Practice: The All-Important ‘Add-to-Cart’ Page

Mar 07, 2018 By Jeff Dearing

UX Best Practices: The All-Important “Add-to-Cart” Page

The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. ... Read More

Commerce, Retail Insights, Ecommerce, Best Practices

Mar 05, 2018 By Jeff Barnett

Hang Onto Your Hats. We’re Seeing a Retail Renaissance

There’s more going right in retail, right now, than there has been in years. Need proof? 2017 was the strongest year for retail sales growth since 2014; in addition, retailers had their best holiday season since 2010. What’s driving the retail renaissance?... Read More

Commerce, Retail Insights

Feb 28, 2018 By Lisa Lee

You’ve Decided to Move Your eCommerce Business to the Cloud. Now What?

Retail spending on cloud technologies has topped $15 billion. Choosing the right cloud model is as essential as choosing to move to the cloud itself. But once the decision has been made to embrace cloud, the question then becomes – which type of cloud?... Read More

Commerce, Unified Commerce

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Salesforce.com

New Series: Becoming Retail

TrailheaDX ’18: How Commerce Cloud Aligns to SalesforceDX Development Methodology

Understanding What It Really Means to be “Customer Obsessed”

If You Don’t Know Who Owns Customer Experience in Your Company, You’re Not Alone

XChange is Now Salesforce Connections!

How to Win Shoppers in the Retail Renaissance: New Data from 550 Brand Leaders

Small Ball: New Tools to Turn Browsers Into Buyers

UX Best Practices: The All-Important “Add-to-Cart” Page

Hang Onto Your Hats. We’re Seeing a Retail Renaissance

You’ve Decided to Move Your eCommerce Business to the Cloud. Now What?

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

New Series: Becoming Retail

Get our bi-weekly newsletter for the latest commerce insights.

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific