COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

May 07, 2018 By Brian Kilcourse

Do Consumers Want Personalization or, Simply, Relevance?

Retailers of all sizes and across verticals have gotten religion about the need to ‘personalize the shopping experience’ for consumers. But does that really mean developing a true one-to-one capability? The truth is that consumers may not necessarily want personalization – they want solutions that are relevant to their lifestyles.... Read More

Commerce, Retail Insights, Personalization

May 04, 2018 By Eric Marotta

B2B Commerce is Boring: “I get no respect. No respect”

Over the last 10-15 years, being a B2B commerce expert can feel as though you’re Rodney Dangerfield, blathering about how you get “no respect.” For me, this was punctuated by a time—at a previous company with deep B2C roots—when a colleague of mine asked why I wanted to continue with a B2B commerce focus, as... Read More

Commerce, B2B Commerce

May 03, 2018 By Ilana Goddess

Here’s Your First Peek at the Salesforce Connections Agenda for Commerce!

Salesforce Connections, the commerce, marketing, and service event of the year, is fast approaching. From June 12-14 in Chicago, Trailblazers across retail, financial services, consumer goods, manufacturing, high tech and media will come together to learn how to transform their business in the Fourth Industrial Revolution, where everyone and everything is smart and connected. Here’s your first look at the agenda for commerce.... Read More

Commerce, Unified Commerce

May 01, 2018 By Caila Schwartz

Q1 Shopping Index: Ecommerce Grows 15%, Fueled by Rebound in Traffic

It was a positive start to 2018, as retailers saw healthy 15% growth in digital revenue in the first quarter, fueled by balanced increases in both digital traffic and shopper spend. The growth in Q1 traffic represents a turnaround from the majority of 2017, when traffic growth to retail sites was largely flat.... Read More

Commerce, Retail Insights, Shopping Index

Apr 30, 2018 By Kamal Tahir

Retailers, Is Your Loyalty Program Stuck in the Past?

The basic foundation of loyalty programs – give a reward for taking an action – haven’t changed much over the years. But consumer behavior sure has, and the fiercely competitive retail environment is impacting the performance of loyalty programs that used to be considered successful.... Read More

Commerce, Shopper Experience

Apr 16, 2018 By Heike Young

Data That You Don’t Act on is as Useless As Data You Never Saw in the First Place

A survey by Deloitte Digital and Salesforce found that brands that focus on data to a higher degree perform better than those who do not. Still, many brands are not prioritizing data and AI. For a deeper look at the mindset of today’s data leaders, we chatted with Rama Ramakrishnan, Senior Vice President of Data Science for Salesforce Commerce Cloud.... Read More

Commerce, Retail Insights, Thought Leadership

Apr 09, 2018 By Rob Garf

The Reality of Customer Experience: Overpromised and Underdelivered

The concept of ‘consumer experience’ has been such a hot topic of conversation for so long, you’d think that every brand is prioritizing customer-centricity and succeeding by delivering superior experiences. But you’d be wrong.... Read More

Commerce, Retail Insights, Shopper Experience, Thought Leadership

Apr 05, 2018 By Jared Blank

If Data is King in Retail, Where’s the Governance?

Data is taking its rightful place as the king of the hill in retail; it’s the thing that marketers rely on to personalize experiences, launch cross-channel campaigns and drive fast, intelligent business decisions. Without it, brands are flying blind. But who owns it?... Read More

Commerce, Retail Insights, Data Management, Thought Leadership

Apr 03, 2018 By Ross Guthrie

AI Will Pay Huge Dividends for Brands by 2020. Here’s How.

A recent research report by Deloitte Digital and Salesforce found that, while the potential business impact of AI is massive, adoption rates are still low. Why isn’t AI used more often? Adopting AI can be a major effort, especially when underlying data is disconnected and messy, but brand leaders’ investments in AI promise to pay big dividends in the future. Here’s how.... Read More

Commerce, Retail Insights, Artificial Intelligence

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Salesforce.com

New Series: Becoming Retail

Do Consumers Want Personalization or, Simply, Relevance?

B2B Commerce is Boring: “I get no respect. No respect”

Here’s Your First Peek at the Salesforce Connections Agenda for Commerce!

Q1 Shopping Index: Ecommerce Grows 15%, Fueled by Rebound in Traffic

Retailers, Is Your Loyalty Program Stuck in the Past?

Data That You Don’t Act on is as Useless As Data You Never Saw in the First Place

The Reality of Customer Experience: Overpromised and Underdelivered

If Data is King in Retail, Where’s the Governance?

AI Will Pay Huge Dividends for Brands by 2020. Here’s How.

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

New Series: Becoming Retail

Get our bi-weekly newsletter for the latest commerce insights.

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific