COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Jun 25, 2018 By Lisa Lee

Socks Are Cool! Stance Is Busting Lines, Adding Stores, and Collabing with Celebs to Sell More of Them

You might think that socks, like incandescent light bulbs and toilet paper, haven’t changed much in 100 years because a sock is as utilitarian and innovative as a sock will ever be. There may be some truth to that, but Stance Socks is driving innovation not only with the product, but in the way it engages with its customers to sell it.... Read More

Commerce, Customer Story, Retail Insights

Jun 20, 2018 By Heike Young

7 Reasons You Need to Centralize All Your Consumer Touchpoints

If there’s anything we’ve learned from years of gloomy retail headlines, it’s that shoppers are in complete control, and if brands don’t offer an exceptional experience that drives repeat visits and purchases, shoppers will find a brand that will. That said, the next major milestone in retail’s evolution will be brands’ expansion from unified commerce to a more holistic, unified consumer engagement strategy.... Read More

Commerce, Retail Insights

Jun 18, 2018 By Lisa Lee

Marks & Spencer: “We Don’t Launch Sites in Any New Countries Without AI”

In the not-too-distant future, personalization at all levels will be as common in ecommerce as the ‘buy’ button. This is the story of a 134-year old brand that’s well ahead of that curve.... Read More

Commerce, Customer Story, Artificial Intelligence

Jun 14, 2018 By Jessica Bergmann

Salesforce Connections: New Innovations For Connected Customer Experiences

With customers sending more data signals across more devices and touch points each day, it’s no wonder we all have one question top of mind – just how do we bring it all together? That’s the context for gathering thousands of leaders in marketing, commerce, and service all under one roof at the inaugural Salesforce Connections event this week in Chicago.... Read More

Commerce, Events, Connections

Jun 13, 2018 By Kemberly Gong

Salesforce Connects Commerce and Marketing for a More Complete Customer Journey

Salesforce streamlines the customer journey with the new Commerce Cloud and Marketing Cloud Connector, which syncs data between systems, so different teams can create more personalized, intelligence shopper journeys. It’s a game-changer.... Read More

Commerce, Unified Commerce

Jun 13, 2018 By Michelle Jones

Introducing Salesforce B2B Commerce

We’re thrilled to announce that Salesforce Commerce Cloud now also offers a leading B2B commerce solution designed specifically for businesses – Salesforce B2B Commerce!... Read More

Commerce, B2B Commerce

Jun 12, 2018 By Lisa Lee

Salesforce Connections Day One: Connecting the Dots for Global Brands

On day one of Salesforce Connections, we posed question to a group of about 30 brands spanning consumer packaged goods, financial services, ultra-luxury, apparel, accessories and more: “Who feels that they are doing customer service well?” Not a single hand was raised.... Read More

Commerce, Shopper Experience, Events, Connections

Jun 07, 2018 By Gordon Evans

Salesforce Named a Leader in the Gartner Magic Quadrant for Digital Commerce – For Third Consecutive Year

We’re thrilled to share the news that Salesforce has been named a Leader in the Gartner Magic Quadrant for Digital Commerce for the third consecutive year. We believe there’s a key reason we’ve been named a Leader – our trailblazing customers, who constantly inspire us and are at the center of everything we do.... Read More

Commerce, Retail Insights

Jun 07, 2018 By Lisa Lee

PUMA is Rare Brand to Take True Mobile-First Approach to Ecommerce

Lots of retail brands talk about taking a “mobile-first” approach to commerce, and it’s easy to see why; according to the latest Salesforce Shopping Index, mobile accounts for 60% of traffic and 41% of orders. Still, very few brands actually are mobile-first, because they’ve not taken the bold, foundational steps necessary to truly serve mobile consumers. PUMA is an outlier.... Read More

Commerce, Customer Story

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Salesforce.com

New Series: Becoming Retail

Socks Are Cool! Stance Is Busting Lines, Adding Stores, and Collabing with Celebs to Sell More of Them

7 Reasons You Need to Centralize All Your Consumer Touchpoints

Marks & Spencer: “We Don’t Launch Sites in Any New Countries Without AI”

Salesforce Connections: New Innovations For Connected Customer Experiences

Salesforce Connects Commerce and Marketing for a More Complete Customer Journey

Introducing Salesforce B2B Commerce

Salesforce Connections Day One: Connecting the Dots for Global Brands

Salesforce Named a Leader in the Gartner Magic Quadrant for Digital Commerce – For Third Consecutive Year

PUMA is Rare Brand to Take True Mobile-First Approach to Ecommerce

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

New Series: Becoming Retail

Get our bi-weekly newsletter for the latest commerce insights.

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific