COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Illustration with Astro and two business people

Aug 01, 2019 By Andy Peebler

Partner Relationship Management (PRM) and Why It's Critical for B2B Commerce

As a manufacturer, your customers expect digital self-service as a normal part of the B2B buying process. But what about your channel partners (e.g., distributors, resellers, and others)? Whether you realize it or not, they expect and need similar digital capabilities when they interact with your... Read More

B2B Commerce, Commerce, Commerce Cloud, Manufacturing

Jul 30, 2019 By Joanna Beerman

2019 Holiday Readiness: How to Create Holiday Shopping Pages

This is the second installment in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season. In our experience helping hundreds of retailers get holiday-ready, the best present you can give your shoppers is the ability to easily find the... Read More

Commerce, Commerce Cloud, Holiday Readiness, Retail

Jul 23, 2019 By Andy Peebler

Top Priorities for CIOs Considering a Move to Ecommerce

If you’ve made the decision to embrace ecommerce, smart move. Digital commerce can significantly improve sales, loyalty, and revenue as B2B buyers continue to demand seamless B2C-like buying experiences online. In fact, one study found that 83% of B2B buyers will pay more to purchase with... Read More

B2B Commerce, Best Practices, Commerce, Commerce Cloud

Jul 19, 2019 By Mihir Panchal

How to Leverage “Order on Behalf Of” (OOBO) Using Commerce and Service Clouds

Did you know that 84% of customers say that the experience a brand provides is just as important as its products? (That’s up from 80% in last year’s survey.) However, 51% say that companies fall short of their expectations. Customer service is a big part of a customer’s perception of a brand, and... Read More

Commerce, Commerce Cloud, Customer Service, Customer Success, Service Cloud

Jul 16, 2019 By Christa Matukaitis

How to Provide High-Touch Service With “Order on Behalf Of” Capability

This is the next installment in a series of blog posts on frequent use cases that span the shopper journey across commerce, marketing, and service. It will cover industry best practices, as well as how to’s around setting up these journeys with Salesforce. Check back for additional posts around... Read More

B2B Commerce, Commerce, Commerce Cloud, Customer Service, Retail, Service Cloud

Jul 11, 2019 By Drew Lau

How to Launch a Headless Commerce Approach With Salesforce Commerce Cloud

This article is contributed by Mobify, a Salesforce partner. As new customer experience touchpoints emerge and shopper expectations evolve, ecommerce is the last place any company can afford to lose flexibility and agility. To continuously improve existing touchpoints, adopt emerging ones, and... Read More

Commerce, Commerce Cloud, Retail, Guest Blog

Jul 09, 2019 By Gordon Evans

Commerce Innovation Series: How Business Users Can (Simply) Create Their Own Ecommerce Experiences

It’s a scenario that plays out regularly inside retail organizations. Merchandisers and marketers need to quickly stand up a new webpage or make tweaks to an existing page in support of a new campaign or other revenue-driving initiative. But they can’t move as fast as the business requires,... Read More

Commerce, Commerce Cloud, Retail

Jul 03, 2019 By Kemberly Gong

Elevate Service With Commerce and a Single Customer View

"Let’s build it to be as easy to use and seamless as Amazon.com or Netflix." — Farukh Javed, CSA Group EVP and Chief Digital Officer, during his 2018 Dreamforce session. Like countless other B2B companies, that was the aspiration when the CSA Group embarked on a project to deliver its... Read More

B2B Commerce, Commerce, Commerce Cloud

Jul 02, 2019 By Kemberly Gong

Deliver Better Service and Experiences to Your Shoppers

We’ve all had a bad customer service experience that is seared in our memory. In some cases, shoppers will even leave the brand doing business with that company if the service is subpar — in fact, 57% of customers have stopped buying from a company because a competitor provided a better experience.... Read More

Commerce, Commerce Cloud, Service, Service Cloud, Customer Service