COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

May 17, 2019 By Marissa Kraines

Bringing Marketing, Commerce, and Service Together on The Road to Connections

The second episode of The Road to Connections aired on Tuesday, May 14th, and gave viewers an in-depth look at how Salesforce solutions will come to life at the big event, June 17-19 in Chicago. Special guests include Marketing Cloud Product Marketing Manager Sam Moser, Commerce Cloud Director of... Read More

Connections, Events, Commerce Cloud, Marketing Cloud, Service Cloud

May 10, 2019 By Kyle Robbins

How to Create Personalized Recommendations for Commerce in Salesforce

This is the second in a series of blog posts on frequent use cases that span the shopper journey across commerce, marketing, and service. It will cover industry best practices, as well as how to’s around setting up these journeys with Salesforce. Check back for additional posts around common... Read More

Commerce, Commerce Cloud, Marketing Cloud, Retail

Mar 15, 2019 By Drew Lau

How to Quickly Build a High-Performing Progressive Web App on Salesforce Commerce Cloud

Last October, we outlined what a Progressive Web App (PWA) is and how it helps retailers and brands deliver the fast experience of a native mobile app to a much larger audience on the web. Now, we’ll cover how to deliver a PWA based on your organization’s ecommerce architecture and strategic... Read More

Commerce, Commerce Cloud, Apps, IT

Mar 05, 2019 By Rob Garf

New Data: The Biggest Marketing Trends in Retail and Consumer Goods, According to Nearly 900 Leaders

Shopping has ceased to be defined by the boundaries of brick-and-mortar. Consumers expect brands to meet them wherever they are, offering an experience tailored to their individual needs across the entire shopping journey. Retail and consumer goods marketers are on the front lines of creating those... Read More

Commerce, Commerce Cloud, Industry Report, Marketing

Feb 04, 2019 By Caila Schwartz

Q4 Shopping Index: Mobile Finally Delivers on 2 Major KPIs

Early last year, we predicted that 2018 would be the year that mobile finally surpassed computers as the biggest driver of digital orders. Well, we are happy to report that this prediction has officially been realized. As of Q4 2018, mobile devices are now the number one driver of both digital... Read More

Commerce, Commerce Cloud, Retail

Jan 18, 2019 By Rob Garf

NRF 2019: Retailers Talk Digital Transformation — What’s Your Plan?

It’s an apocalypse no more. This year’s National Retail Federation Big Show in the Big Apple proved that retail is in an evolutionary period. Digital transformation remains on retailers’ minds as the anchor to a ubiquitous shopping experience. Retailers now want to think and act like software... Read More

Commerce, Commerce Cloud, Retail

Dec 31, 2018 By Megan Hostetler

Keep Your Momentum Going: Ring In the New Year with Holiday Shopper Insights

Phew! You made it — congrats! You survived yet another holiday season. No, I’m not referring to travel nightmares or the boring conversations you had with your 3x removed cousin who lives to tell stories about his cat. I’m talking about the long hours, creative brain power, and top-notch execution... Read More

Retail, Holiday Readiness, Ecommerce, Commerce, Commerce Cloud, Marketing

Dec 14, 2018 By Erin Dorshorst

Five Questions to Evaluate When Selling Direct-to-Consumer Online

The best experience consumers have anywhere becomes the experience they expect everywhere. And selling products or services directly to your consumer is one of the best ways to give your consumers a great experience. While consumer expectations continue to rise, so do their options to purchase.... Read More

Commerce Cloud, Commerce

Dec 11, 2018 By Joanna Beerman

Retailers Rank Salesforce Number One in New Software Evaluation

We are thrilled to share the news that Salesforce has been ranked number one in six categories on the annual RIS Software LeaderBoard! We are happy to be recognized by RIS News, which has been chronicling the retail technology industry for decades, but we’re even more gratified that the results... Read More

Retail, Commerce, Commerce Cloud