Drew Lau

An ecommerce veteran with over a decade in leadership roles at innovative ecommerce tech companies, Drew has led and advised successful ecommerce projects around the world with brands such as Symantec, Time Inc and Debenhams. Drew leads the team in charge of product strategy and roadmap, with a key focus on leadership and technology partnerships. Connect with him on LinkedIn.

Jul 11, 2019 By Drew Lau

How to Launch a Headless Commerce Approach With Salesforce Commerce Cloud

This article is contributed by Mobify, a Salesforce partner. As new customer experience touchpoints emerge and shopper expectations evolve, ecommerce is the last place any company can afford to lose flexibility and agility. To continuously improve existing touchpoints, adopt emerging ones, and... Read More

Commerce, Commerce Cloud, Retail, Guest Blog

Mar 15, 2019 By Drew Lau

How to Quickly Build a High-Performing Progressive Web App on Salesforce Commerce Cloud

Last October, we outlined what a Progressive Web App (PWA) is and how it helps retailers and brands deliver the fast experience of a native mobile app to a much larger audience on the web. Now, we’ll cover how to deliver a PWA based on your organization’s ecommerce architecture and strategic... Read More

Commerce, Commerce Cloud, Apps, IT