Aug 25, 2017 By Andy Simmons

AI for Marketing — Smarter Marketing for the Consumer Lifecycle

Consider the plight of today’s marketers: They must cater to consumers who prefer self-service, expect timely communications, and demand personalized content. As keeping pace with consumers becomes increasingly more difficult and important, it’s no wonder marketers are looking to artificial... Read More

Customer Journeys, Marketing Cloud, Marketing, Artificial Intelligence

Aug 22, 2017 By Sara Fuhs

Retailers, Are You Ready for Voice-Activated Search and Shopping?

Retailers, it’s time to start thinking about voice-activated search and voice-shopping as an extension of your content, SEO and search marketing strategies.... Read More

Commerce, Retail Insights, Artificial Intelligence

Aug 21, 2017 By Shannon Duffy

Harvard Business Review Analytics Services Report: Businesses Have a Major Customer Experience Gap

Fewer than two in 10 American businesses are quantifiably good at delivering customer experiences despite universal agreement that excellent experiences can differentiate a company from its rivals. Why is this? Turns out the vast majority of companies lack the ability to absorb and analyze customer... Read More

Artificial Intelligence

Aug 18, 2017 By Yaagneshwaran Ganesh

5 Ways Predictive Intelligence can Supercharge Your CRM

The most basic aspect of striking a conversation with someone is to converse about something that would interest them. Yet, in a B2B business scenario, we are too focused on what we would like to sell rather than trying to know where a customer stands in their business journey, what their... Read More

CRM, Sales, Marketing, Artificial Intelligence

Aug 09, 2017 By Tim Pickard

Preparing Your Contact Center for the Age of AI

A recent Salesforce/IDC special report revealed some telling predictions about how AI will impact customer service and customer relationships. Among the key takeaways were: The global market for AI in CRM will jump from $7.9 billion in 2016 to $46.3 billion by 2021. 58 percent of consumers and 75... Read More

Cloud, Customer Service, Service, Artificial Intelligence

Jul 28, 2017 By Asaf Yigal

How AI is Revolutionizing IT Operations

No, robots are not taking over the world. However, it's not far fetched to say that they are taking over IT departments across the globe. The Internet is flooded with stories about AI driving our cars and taking our jobs. Yet all of these potential uses, while incredibly fascinating, fail to... Read More

IT, Machine Learning, Artificial Intelligence

Jul 26, 2017 By Jim Sinai

An MIT Tech Review Study on Salesforce: AI Meets CRM

For a customer’s experience, AI is the new UI. That’s why businesses are looking to harness the power of AI for their customer data to deliver highly-personalized experiences. Across industries, regions, and functions, the opportunities for AI are unprecedented. Accenture predicts that AI will... Read More

IT, App Cloud, Artificial Intelligence

Jul 21, 2017 By Sasha Laferte

Content Intelligence: Like Car Navigation for Your Marketing

Artificial intelligence (AI) is beginning to permeate the marketing landscape. But how do you best use it to your advantage? One exciting application is a new marketing technology called content intelligence, which utilizes artificial intelligence and big data to offer unprecedented marketing... Read More

Content Marketing, Marketing, Artificial Intelligence

Jul 05, 2017 By Nick Johnson

4 Ways AI Will Change the Future of Business

Sultan Mahmood is the Global Financial Services leader of artificial intelligence and robotics at PwC. He also leads the development of PwC UK’s AI solutions and advises clients across many industries on identifying and delivering business results enabled by disruptive technologies such as AI and... Read More

Innovation, Leadership Insights, Artificial Intelligence

Salesforce.com

Artificial Intelligence

How The Future of AI Will Impact Business

AI for Marketing — Smarter Marketing for the Consumer Lifecycle

Retailers, Are You Ready for Voice-Activated Search and Shopping?

Harvard Business Review Analytics Services Report: Businesses Have a Major Customer Experience Gap

5 Ways Predictive Intelligence can Supercharge Your CRM

Preparing Your Contact Center for the Age of AI

How AI is Revolutionizing IT Operations

An MIT Tech Review Study on Salesforce: AI Meets CRM

Content Intelligence: Like Car Navigation for Your Marketing

4 Ways AI Will Change the Future of Business

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