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Heike Young
As content strategy director at Salesforce, Heike Young researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more. Connect with her on Twitter @youngheike.
Retailers that win in today’s changing retail landscape have put aside what they think they know to listen to what shoppers actually want. Understanding this empowered, connected shopper’s wants and needs should be multifaceted — and that’s why we conducted new, multilayered research to get a true...
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Retailers that win in today’s changing retail landscape have put aside what they think they know to listen to what shoppers actually want. That’s why we conducted new, multilayered research to get a true pulse on today’s shopper....
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If there’s anything we’ve learned from years of gloomy retail headlines, it’s that shoppers are in complete control, and if brands don’t offer an exceptional experience that drives repeat visits and purchases, shoppers will find a brand that will. That said, the next major milestone in retail’s evolution will be brands’ expansion from unified commerce to a more holistic, unified consumer engagement strategy....
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The growth of digital has shaken up everything we thought we knew about retail. Giants have fallen. Major new players have emerged, seemingly from nowhere. Yet, despite the uncertainty, the retail industry is teeming with opportunity.
According to a recent report from Salesforce and Deloitte,...
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A survey by Deloitte Digital and Salesforce found that brands that focus on data to a higher degree perform better than those who do not. Still, many brands are not prioritizing data and AI. For a deeper look at the mindset of today’s data leaders, we chatted with Rama Ramakrishnan, Senior Vice President of Data Science for Salesforce Commerce Cloud....
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How many times have you heard a retail executive say, “We must put the customer in the center of everything we do”? Between all the conferences you’ve attended, articles you’ve read, and internal meetings you’ve held, you may even be feeling some fatigue around the term consumer...
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According to new research from Salesforce and Deloitte Digital, we’re experiencing a retail renaissance, and it’s time to dig deeper and discover how some of the world’s top-performing brands win shoppers for the long-term. The report is based on a global survey of more than 550 traditional retail, pure play, consumer goods, and branded manufacturing leaders, and sheds light on what elite performers do to win shoppers, and how their strategies suggest a model for success....
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This time of year, predictions on what’s to come in the year ahead abound. But no matter what 2018 predictions article you read, personalization and AI are among the year’s hottest trends in retail. Here are three things to know....
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We’re in the home stretch now when it comes to marketing in 2017. Looking back on your year, did your work pay off? You can still make a couple last-minute tweaks to get the best possible results from 2017.
The holiday season is still among us, customers continue to make big end-of-year purchases,...
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