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Heike Young
As content strategy director at Salesforce, Heike Young researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more. Connect with her on Twitter @youngheike.
It might feel like just the other day that your team was planning its holiday marketing strategies and looking ahead to Black Friday and Cyber Monday. And boom — now the holidays are here.
This year's holiday season is poised to be a boon for retailers, with NRF predicting that holiday sales will...
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Personalized experiences powered by artificial intelligence are the present and future of shopping — and far from a pipe dream. AI is already helping retailers anticipate their shoppers’ next moves, and intelligent experiences are quickly separating the innovators from the...
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An old proverb says, “A single conversation with a wise person is worth a month’s study of books.” If that’s the case, I’ve fulfilled all my required reading obligations for a while.
For the past two years, I’ve been interviewing the world’s best and brightest marketers at least once a week for the...
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Personalized experiences, powered by Artificial Intelligence, are the present and future of shopping – and far from a pipe dream. AI is already helping retailers anticipate their shoppers’ next moves, and intelligent experiences are quickly separating the innovators from the innovation-laggards. This new report, which analyzes data from 150 million shoppers, shows the major impact that personalization is having on revenue and customer engagement....
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One of my favorite marketing quotes comes from Bruce Springsteen, not Seth Godin or any speaker on the marketing keynote circuit. It goes like this: “Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of...
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As a marketer, have you ever taken a look at your website, your content, or your branding and just thought… something isn’t quite right here?
Unfortunately, businesses are often where creative ideas go to die. Even if you have a great idea about how to solve that branding problem or upgrade your...
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Modern marketing requires storytelling tactics and a cross-channel approach that they didn't teach us in school. When I was a newbie content marketer, mostly writing blog posts and e-books, I never would have guessed that a podcast would one day be part of my job.
But if one thing's certain in...
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Millennials and members of the subsequent Generation Z are markedly different in how they shop, interact with brands, and view money. For marketers and business owners, understanding the nuances and personality quirks of each generation is critical to success....
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The winter holidays will be here before you know it. I’m talking about Black Friday, Cyber Monday, Small Business Saturday, Free Shipping Day, and Christmas itself.
These are some of the most important days of the entire year for marketers. And because all of these days fall in a tightly condensed...
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