Get your FREE 30-day trial.Please complete all fields.
Heike Young
As content strategy director at Salesforce, Heike Young researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more. Connect with her on Twitter @youngheike.
Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh.
Equality activist and civil rights leader Rosa Parks said “To bring about change you must not be afraid to take the first step. We will fail when we fail to try.”
Today, the equality movement...
Read More
As we wind down this decade, the 2010s will be remembered for digital disruption in our everyday lives. For consumers, that disruption has yielded major shifts in how they browse for, purchase, receive, and return goods.
To build better shopper relationships in 2019 and prepare for this year's...
Read More
Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh.
For marketers and business owners, understanding the nuances and personality quirks of each generation is part of the fun — and part of the challenge.
Understanding each audience helps us...
Read More
Editor's note: This article is among our most popular posts, so we’ve updated it recently to keep things fresh.
Modern customers have changed the rules of sales. Research shows that 69% of business buyers expect an Amazon-like business buying experience — yet only 27% say companies generally excel...
Read More
We’re posting a series of vignettes to celebrate Salesforce’s 20th birthday. Follow our digital scrapbook to get a behind the scenes glimpse of our history.
If you’ve attended Dreamforce, you know music is everywhere. From the star-studded Dreamfest concerts to the foot-tapping soundtracks in...
Read More
Retail in 2019 has already been fascinating. From the growth of private-label and D2C strategies to Amazon’s latest acquisitions, retail evolution dominates newspapers and news feeds.
Digital transformation is here to stay, and consumers’ shopping habits are a moving target. For retailers and...
Read More
We’re posting a series of vignettes to celebrate Salesforce’s 20th birthday. Follow our digital scrapbook to get a behind the scenes glimpse of our history.
In September 2015, I produced, recorded, and launched a Salesforce podcast for the first time. I didn’t have podcasting experience, but as a...
Read More
Back in my day, we didn’t get cell phones until we were in high school. Today, kids get their first phone around age 10.
The ubiquity of mobile devices and high-speed connectivity are changing the game for how marketers reach audiences — and how consumers buy (case in point: mobile growth during...
Read More
Today’s shoppers are relationship-driven, favoring brands that bring value and meaning to their lives. Products have become increasingly commoditized as their availability has swelled; shoppers now carry the world’s product catalog with them anywhere they go through the smartphones in their pockets...
Read More
