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Heike Young
As content strategy director at Salesforce, Heike Young researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more. Connect with her on Twitter @youngheike.
The just-released 2014 Mobile Behavior Report revealed key data about how consumers are currently using their mobile devices. For example, we discovered that 83% of consumers say a seamless experience across all devices is somewhat or very important, and consumers most frequently associate...
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What if you could spend time with each of your customers for a day and take notes on their mobile behavior for yourself? The sites they visit, the apps they download (or choose not to download), the mobile emails they decide to open, and even the brands they engage with on social media?
The truth...
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So you've invested time and resources in a branded mobile app for your company. But how do you make sure customers not only download it, but also stay engaged with it over time?
Smartphone users have dozens of apps installed on their phones and competing for attention. An estimated 82 million apps...
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Digital marketing budgets will stay the same or increase for 98% of marketers, according to ExactTarget's new survey of over 2,500 marketing professionals, entitled, 2014 State of Marketing. This report analyzes marketers' responses to a variety of questions about their...
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All marketers know the feeling. You've crafted the perfect Facebook post, worked hard to design an email, or sent an impeccably timed SMS campaign, and the audience response was far from your hopes. When you send marketing communications that no one reads or engages with, it can feel like...
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Unless you moonlight as a rock star, presidential candidate, or famous quarterback, you may never know the experience of performing for thousands of screaming fans. But marketers have the opportunity to create those same enraptured audiences—around their brands.
Great content, beautifully...
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In an industry that's constantly changing, there's one truth that you can always rely on, regardless of the trends, tools, or stats that are currently making headlines:
Be the kind of company your customers need.
In other words, become a customer company—a company that enhances the...
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![The 2014 State of Mobile Behavior [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2014/03/6a00e54ee3905b883301a5117a91aa970.jpg)
![How to Survive (and Thrive) in the Customer Revolution [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2013/10/6a00e54ee3905b8833019b0080eac5970.jpg)
