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Heike Young
As content strategy director at Salesforce, Heike Young researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more. Connect with her on Twitter @youngheike.
The all-important holiday season, beginning in earnest on Black Friday, is already bearing down on retailers. These are, of course, some of the most important days of the entire year for retail marketers. In this episode of the Marketing Cloudcast, the award-winning marketing podcast from Salesforce, we talk with Ron Pereira, Senior Director of Product Marketing for Marketing Cloud and a true expert in all things holiday preparation....
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Here's a trick question: What do most marketing departments do?
Here's Joe Pulizzi's answer: "They're mostly built around advertising. Advertising is still what marketing departments spend money on. They look at who has the audience and then how do I interrupt that?"
Interrupting...
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Delivering effective marketing in the modern era faces most of the same challenges all aspects of the business are facing. Technology and consumer tastes are evolving at a breakneck pace — by the time you've gotten the hang of one social media channel, another has popped up that you must master...
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This Marketing Holiday Calendar has everything you need to scale your marketing campaigns for every channel in the 2017 holiday season. The calendar includes trends, data, and monthly to-do lists — from September through January — that will be especially important this year....
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As a marketer, you probably relate to feeling like the winter holidays are equally exciting, chaotic, draining, and fantastic for conversions.
In 2017, we have reason for optimism for the holiday season:
Holiday retail sales during November and December 2016 increased 4% from 2015 (NRF)....
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Many marketers decide to pursue this career path because they enjoy creativity. Maybe you're the type of marketer who likes thinking about the impact that colors have on your website or an email design. Maybe you want to use your communication skills to craft amazing videos or articles. Or perhaps...
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A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes in consumer behavior or industry trends.
As the world quickly transforms and career paths are changing at the speed of light, you...
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As long as there's been marketing, content has been a part of the marketing practice. That's led some marketers to wonder: Is content marketing really a net-new strategy, or is it just another fly-by-night marketing buzzword?
“It does have a buzzword factor, and I know people who absolutely hate...
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I was recently in a meeting with a fellow marketer who had 38,000 new emails in his work inbox. I noticed this because he had his Gmail tab open while he was presenting something to the group.
This guy is a busy leader, and I’m sure he takes care of all the emails that are actually important.
But...
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