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State of the
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How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Jan 10, 2020 By Salesforce

5 Ways Manufacturers Can Innovate For Efficiency

The Australian manufacturing industry has contracted significantly – and one reason is global competition. To compete now, manufacturers must think beyond automation and innovate off the factory floor. Here’s five ways to boost productivity from conveyer belt to C-suite.... Read More

Service, Manufacturing, Sales, Artificial Intelligence

Dec 12, 2019 By Salesforce

How to Run Resilient Salesforce Services: Strength Is in the Process

Giles Bill on the post-release service management process: operational support (or Request to fulfil) and continuous improvement (or Detect to correct).... Read More

Customer Experience, Customer Success, IT, Artificial Intelligence, Service, Digital Transformation

Nov 20, 2019 By Salesforce

5 insights from day one at Dreamforce

Our top 5 insights from day one of Dreamforce: including the Opening Keynote, AI and ethics, the magic of 5G, and a chat with Apple’s Tim Cook. ... Read More

Dreamforce, Events, Marketing, Sales, Service, Innovation, IT

Oct 28, 2019 By Salesforce

8 Retail Trends: Vogue or Rogue?

The retailers and brands keeping up with consumer-led trends are thriving in a constantly changing retail landscape. At Connections to You Sydney, we asked a panel of retail leaders to vote on which trends to watch and which could be ignored. ... Read More

Retail, Retail Insights, Marketing, Service, Connections

Oct 24, 2019 By Salesforce

Infographic: How to meet your customers’ expectations

Customers decide who to do business with based on CX – and 8000 customers have told us what they want. Here are the highlights.... Read More

Customer Success, Customer Experience, Customization, Marketing, Service

Oct 21, 2019 By Salesforce

Video: 3 Channels Customers Expect Service On

Salesforce’s State of Service report found a gap between the channels customers want service on and the channels companies offer service on. In this animation, we explore the three channels customers expect service on.... Read More

Service Cloud, Service, Customer Success, Customer Satisfaction, Customer Experience

Sep 30, 2019 By Salesforce

6 top lessons from Connections to You Sydney

6 top lessons from Connections to You Sydney - including the importance of inclusive marketing, removing buyer friction, data -led marketing and much more. ... Read More

Customer Journeys, Customer Service, Customer Experience, Marketing, Service

Aug 05, 2019 By Peter Schwartz

Debunking AI Myths

While some argue AI will cost people their jobs, leading businesses are using AI to enable staff to do more of the work they enjoy, and to do it better.... Read More

Artificial Intelligence, Service, Innovation, Customer Experience, IT

Jul 03, 2019 By Salesforce

State Of The Connected Customer: Engagement Trends You Need To Know

With insights from more than 8000 global consumers and business buyers, the latest State of the Connected Customer Report reveals three key ways to improve customer engagement. ... Read More

Customer Experience, Customer Journey, Marketing, Research, Fourth Industrial Revolution, Service

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