NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Want to Build Creative Campaigns? Start With a Customer Journey Map

Oct 31, 2022 By Salesforce

Start Using Customer Journey Maps For Creative Campaigns

Discover what a customer journey map is, how to create one and why it can drive creativity.... Read More

Customer Journey, Customer Experience, Customer Engagement, Marketing

Nov 19, 2021 By Salesforce

How the Warehouse Group Tracks Customer Lifetime Value to Deliver a Highly Effective Marketing Strategy

While customer lifetime value is a more complex metric for marketers to measure, the benefits in terms of customer experience and potential for ROI are significant. Here The Warehouse Group’s Michelle Anderson shares the challenges and value of measuring customer lifetime value.... Read More

Marketing, Customer Experience, Strategy, Customer Journey

Jul 12, 2021 By Salesforce

6 Mistakes to Avoid When Mapping Customer Journeys

Avoid these 6 customer journey mapping mistakes to deliver a personalised, cross-channel experience at every step of the customer lifecycle.... Read More

Marketing, Customer Journey, Customer Journeys, Customer Experience, Customer Engagement

Jul 02, 2021 By Salesforce

Why Customer Journey Mapping Is More Than a Marketing Buzzword

Wondering what customer journey mapping is? Here’s a quick explanation on what it is and how you can entwine it with your marketing funnel.... Read More

Customer Journey, Marketing, Customer Engagement, Customer Experience

Sep 16, 2020 By Salesforce

How to Create a Customer Journey Map

A customer journey map is a visual representation of the process someone goes through to accomplish a goal with your product or service, as well as what they do and how they feel at each stage of that process. Here’s how to create one.... Read More

Customer Journey, Customer Journeys, Customer Engagement, Digital Transformation, Marketing, Resources

Jan 08, 2020 By Salesforce

3 Ways AI Can Bring Companies And Customers Together

In AI, big data meets its match – it can help marketers resolve identities, master predictive progressive profiling, and uncover new personas within audiences.... Read More

Artificial Intelligence, Customer Experience, Customer Journey, Marketing, Einstein, IT

Nov 29, 2019 By Salesforce

A sales funnel is good for SMBs, but a defined sales funnel is great

Set your SMB up for business success by defining your sales funnel.... Read More

Small Business, Sales, Marketing, Customer Journey

Oct 31, 2019 By Salesforce

Marketing Funnels And Customer Journey Maps Work Harder Together

Understand the difference between marketing funnels and customer journey maps and give your marketing strategy an edge.... Read More

Marketing, Content Marketing, Customer Journey

Sep 27, 2019

SMB Insights: Customer Acquisition And Retention

We spoke to more than 2000 SMB leaders and owners across the globe for our latest Small & Medium Business Trends Report – in a three-part infographic series, we’re diving into the findings. Here’s part two.... Read More

Small Business, SMB Digital Marketing, Data Management, Customer Success, Customer Journey

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.