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State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Jul 12, 2021 By Salesforce

6 Mistakes to Avoid When Mapping Customer Journeys

Avoid these 6 customer journey mapping mistakes to deliver a personalised, cross-channel experience at every step of the customer lifecycle.... Read More

Marketing, Customer Journey, Customer Journeys, Customer Experience, Customer Engagement

Sep 16, 2020 By Salesforce

How to Create a Customer Journey Map

A customer journey map is a visual representation of the process someone goes through to accomplish a goal with your product or service, as well as what they do and how they feel at each stage of that process. Here’s how to create one.... Read More

Customer Journey, Customer Journeys, Customer Engagement, Digital Transformation, Marketing, Resources

Sep 30, 2019 By Salesforce

6 top lessons from Connections to You Sydney

6 top lessons from Connections to You Sydney - including the importance of inclusive marketing, removing buyer friction, data -led marketing and much more. ... Read More

Customer Journeys, Customer Service, Customer Experience, Marketing, Service

Mar 28, 2019 By Salesforce

The New Breed Of Sales Professionals: Part 3

What we buy is driven by our emotions and impulses, rather than logic. So, what does that mean for a modern salesperson?... Read More

Sales, Sales Strategies, Practical Tips, Customer Journeys

Mar 18, 2019 By Salesforce

The New Breed Of Sales Professionals: Part 2

The most authentic way to convert potential buyers is to surround them with like-minded customers who love you.... Read More

Sales, Sales Strategies, Practical Tips, Customer Journeys

Mar 13, 2019 By Salesforce

The New Breed Of Sales Professionals: Part 1

The infamous sales stereotype of the dodgy used car salesman has been retired, paving the way for a new breed of sales professionals.... Read More

Sales, Sales Strategies, Practical Tips, Customer Journeys

Jan 31, 2019 By Salesforce

4 simple exercises to build your customer service team’s empathy

Practicing empathy can improve customer service teams’ effectiveness, efficiency and creativity, build customer relationships and inspire loyalty.... Read More

Customer Service, Customer Satisfaction, Customer Journeys

Mar 16, 2018 By Salesforce

Why you need a customer success team in the Fourth Industrial Revolution

In an era of heightened customer expectations and fickle brand loyalty, having a team in charge of customer success is critical to a business’s own success.... Read More

Customer Success, Customer Experience, Customer Journeys

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Editors' Picks

INFOGRAPHIC

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Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

6 Mistakes to Avoid When Mapping Customer Journeys

How to Create a Customer Journey Map

6 top lessons from Connections to You Sydney

The New Breed Of Sales Professionals: Part 3

The New Breed Of Sales Professionals: Part 2

The New Breed Of Sales Professionals: Part 1

4 simple exercises to build your customer service team’s empathy

Why you need a customer success team in the Fourth Industrial Revolution

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

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Europe, Middle East, and Africa

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