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State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Apr 13, 2022 By Salesforce

Customisation: Everything Small Businesses Need to Know

Personalised, innovative offerings remain a major challenge for small and medium-sized businesses. Here’s what to know about customisation – and whether it’s right for your business.... Read More

Customization, Small Business

Oct 24, 2019 By Salesforce

Infographic: How to meet your customers’ expectations

Customers decide who to do business with based on CX – and 8000 customers have told us what they want. Here are the highlights.... Read More

Customer Success, Customer Experience, Customization, Marketing, Service

Jun 18, 2018 By Salesforce

6 simple ways to personalise your marketing campaigns

Personalisation is one of the most important and easy ways to use your data to provide brilliant CX. Here are 6 ways you can personalise your campaigns.... Read More

Marketing, Customization, Customer Experience

Jul 12, 2017 By Adrian Towsey

Customisation: Everything small businesses needs to know

The customisation of products and services is considered the key upcoming customer trend to impact small business. Here’s why.... Read More

Customization, Small Business, SMB Spotlight

Nov 11, 2015 By Salesforce

3 ways to Stay Ahead in the Digital Age - Advantage Tour Takeaways

In an inspiring and mind-expanding keynote at Advantage Tour in Sydney, our speakers shared valuable insights into how to survive and thrive in the Digital Age... Read More

Customization, Events

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

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Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

Customisation: Everything Small Businesses Need to Know

Infographic: How to meet your customers’ expectations

6 simple ways to personalise your marketing campaigns

Customisation: Everything small businesses needs to know

3 ways to Stay Ahead in the Digital Age - Advantage Tour Takeaways

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

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