Marketing

Oct 24, 2019 By Salesforce

Infographic: How to meet your customers’ expectations

Customers decide who to do business with based on CX – and 8000 customers have told us what they want. Here are the highlights.... Read More

Customer Success, Customer Experience, Customization, Marketing, Service

Oct 22, 2019 By Vala Afshar

Customer engagement in a post-digital world

A decade since mobile, social, cloud and analytics, we’re in a post-digital world. Customer engagement drives the new transformation and businesses must embrace the next wave of emerging technologies. Vala Afshar shares his insights.... Read More

Marketing, Digital Marketing, Digital Transformation, Thought Leadership

Oct 17, 2019 By Salesforce

3 powerful ways to explain a new product to your customers

Simple but powerful ways to educate customers about breakthrough new products.... Read More

Customer Success, Small Business, Marketing, Sales

Oct 14, 2019 By Salesforce

Closing The Tech Skills Gap With Innovation And Collaboration

There’s a technology talent shortage on the horizon in Australia – 79,000 Salesforce roles will be created in the five years to 2022, but we see only 5000 new technology graduates each year. ... Read More

Partners, Trailblazer Story, Marketing, Thought Leadership, IT

Oct 02, 2019 By Salesforce

4 Ways to Add Muscle to Your Marketing Automation

Senior Director Marketing Cloud APAC Ray Moukaddem has seen many companies approach marketing automation platforms with the same ambition – to increase customer engagement and ROI. Here, he shares his top marketing automation tips for marketers to improve the effectiveness of their campaigns.... Read More

Marketing, Marketing Automation, Einstein

Sep 30, 2019 By Salesforce

6 top lessons from Connections to You Sydney

6 top lessons from Connections to You Sydney - including the importance of inclusive marketing, removing buyer friction, data -led marketing and much more. ... Read More

Customer Journeys, Customer Service, Customer Experience, Marketing, Service

Sep 09, 2019 By Salesforce

Dos and don’ts: Authentic marketing

A list of essential dos and don’ts for creating an authentic brand identity. ... Read More

Marketing, B2B Marketing, B2C Marketing, Best Practices, Customer Satisfaction

Aug 08, 2019 By Salesforce

How Making Every Interaction Count Increased Revenue By 25% For Criterion Conferences

MD at Criterion Conferences, Andrew Savage, shares his story of technological and organisational transformation.... Read More

Customer Experience, Customer Journey, Marketing Automation, Marketing, Small Business

Jul 17, 2019 By Salesforce

3 Ingredients Marketers Can’t Work Without: AI, Trust and Collaboration

SVP, Marketing Strategy & Innovation, Jon Suarez Davis reveals how marketers can use AI, trust and collaboration to meet the demands of changing customer expectations. ... Read More

Artificial Intelligence, Marketing, Innovation, Customer Experience

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Editors' Picks

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Salesforce.com/au

Marketing

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Infographic: How to meet your customers’ expectations

Customer engagement in a post-digital world

3 powerful ways to explain a new product to your customers

Closing The Tech Skills Gap With Innovation And Collaboration

4 Ways to Add Muscle to Your Marketing Automation

6 top lessons from Connections to You Sydney

Dos and don’ts: Authentic marketing

How Making Every Interaction Count Increased Revenue By 25% For Criterion Conferences

3 Ingredients Marketers Can’t Work Without: AI, Trust and Collaboration

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