Marketing

Jul 03, 2019 By Salesforce

State Of The Connected Customer: Engagement Trends You Need To Know

With insights from more than 8000 global consumers and business buyers, the latest State of the Connected Customer Report reveals three key ways to improve customer engagement. ... Read More

Customer Experience, Customer Journey, Marketing, Research, Fourth Industrial Revolution, Service

Jul 01, 2019 By Chris Jordan

3 Questions Marketers Need to Ask to Develop Data Strategies

Chris Jordan guides us through data fundamentals to ensure solid foundations are in place to get the most out of this valuable resource, sharing three questions to ask in developing a data strategy.... Read More

Artificial Intelligence, Data Management, Strategy, Marketing

Jun 25, 2019 By Salesforce

5 Simple Actions That Make High-Performing Marketers Shine

The Salesforce State of Marketing report tracks differences between top-performing and underperforming marketers. Here are five things the top 16% are doing.... Read More

Customer Experience, Customer Journey, Artificial Intelligence, Marketing Personalization, Marketing

Jun 14, 2019 By Salesforce

Are Marketers Focused Too Much on the Short Term?

Marketers are embracing new technology, but they might not be thinking far enough ahead. Mark Cameron discusses the impact AI will have on the marketing industry. ... Read More

Customer Satisfaction, Marketing, Strategy

Jun 12, 2019 By Salesforce

Customer Journey Mapping: 6 Errors To Avoid

With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these six common pitfalls that can undermine customer relationships before they’ve even got off the ground.... Read More

Marketing, Customer Journey, Customer Experience, Customer Success

Jun 03, 2019 By Salesforce

How Customer Satisfaction Builds Better Brands

From a broken zipper to personalised Milo tins, Bec Brideson shares her insights on making customer satisfaction a part of your marketing. ... Read More

Marketing, Marketing Personalization, Customer Experience, Customer Journey

May 27, 2019 By Salesforce

How the Flywheel Will Make You a Better Marketer

There’s a new marketing framework in town: the flywheel picks up where the funnel leaves off, putting the customer view in the centre where it belongs and creating a fresh new picture of the customer journey.... Read More

Marketing, Customer Success, Customer Satisfaction, Community

May 01, 2019 By Jo Gaines

How Top Marketers Are Managing Data With a DMP

Why now, more than ever, marketers are turning to data management platforms to provide greater value to their business.... Read More

Data Management, Analytics, Digital Transformation, Marketing

Apr 15, 2019 By Salesforce

Want viral reach? Here are 5 changes to make now

Going viral is the dream of almost every social media user and business. But if success is to go beyond vanity metrics, preparation across the business is key.... Read More

Marketing, Digital Marketing, Digital Advertising, Video Strategy

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State Of The Connected Customer: Engagement Trends You Need To Know

3 Questions Marketers Need to Ask to Develop Data Strategies

5 Simple Actions That Make High-Performing Marketers Shine

Are Marketers Focused Too Much on the Short Term?

Customer Journey Mapping: 6 Errors To Avoid

How Customer Satisfaction Builds Better Brands

How the Flywheel Will Make You a Better Marketer

How Top Marketers Are Managing Data With a DMP

Want viral reach? Here are 5 changes to make now

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