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Jul 20, 2022 By Salesforce

Marketing Analytics Power-Up — Here Are the Top 10 KPIs for Email Marketers

Your email marketing can always be improved, but how do you know what needs to change? Measure these 10 Key Performance Indicators and you’ll soon master the art of optimisation.... Read More

Analytics, Email Marketing, Marketing, Marketing Automation, Marketing Cloud

Jul 07, 2022 By Salesforce

How to Track and Measure Web Analytics

Web analytics is about so much more than just measuring how many people landed on your website. They can tell you which campaigns are performing, which parts of your site are driving the highest-value sales, and where your customers are coming from.... Read More

Marketing, Marketing Cloud, Marketing Automation

Mar 23, 2022 By Salesforce

Datorama Explained in 2 Minutes

Marketers use an average of 13 disconnected marketing and advertising platforms, and Datorama is the innovation that brings everything together. Here, product marketer Dan Scodellaro is given 2 minutes to explain exactly how Datorama saves you time, money and effort.... Read More

Marketing Cloud, Marketing Automation, Digital Transformation

Jan 10, 2022 By Salesforce

4 Email Marketing Automation Tactics to Grow Your Sales Pipeline

Discover how to build email marketing automation customer experiences that feel natural, relevant and build a sales pipeline.... Read More

Email Marketing, Marketing, Marketing Automation, Marketing Cloud

Dec 09, 2021 By Robert Lopez

Norths Collective Serves Community Members by Going Deeper Into Customer Data and Marketing Personalisation

The deeper Norths Collective has dived into data-driven marketing strategies, the more engagement and growth they have seen. Here, Robert Lopez shares their successes with Marketing Cloud and their detailed plan to harness the power of Interaction Studio.... Read More

Marketing, Marketing Automation, Marketing Cloud, Marketing Personalization, Personalization, Customer Engagement, E-Books

Nov 18, 2021 By Salesforce

How nib Is Providing More Value for Members Through Personalisation and Real-Time Engagement

With visions and aspirations far beyond health insurance, nib is bringing a data-first approach to its marketing, sales and service teams that is revolutionising customer experience. Josh Griffiths, nib’s Group Manager - Marketing Automation, tells us how.... Read More

Marketing, Customer Experience, Digital Transformation, CRM, Marketing Automation, Marketing Personalization, Marketing Cloud

May 11, 2021 By Salesforce

CRM 101: A Guide for Marketers

As customers demand more personalised experience, CRM software is proving a critical tool for marketers to deliver tailored campaigns with proven ROI.... Read More

CRM, Marketing, Marketing Automation, Marketing Cloud

Oct 01, 2020 By Salesforce

The ultimate small business toolkit

Get ready to embrace data-driven marketing. Salesforce launches a Marketing Toolkit to help small businesses supercharge their growth and marketing.... Read More

Marketing, Small Business, SMB Digital Marketing, Marketing Automation, E-Books

Sep 25, 2020 By Salesforce

4 Email Marketing Automation Tactics to Grow Your Pipeline

Solutions Architect Kaleem McGill shares four email marketing automation tactics he used to fill the prospect funnel.... Read More

Email Marketing, Marketing Automation, Marketing

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