Marketing

Jan 17, 2020 By Salesforce

How AI Boosts Lead Generation, Nurture and Conversion

AI is changing how marketing and sales identify, nurture and convert leads. And the most important change is collaboration to convert.... Read More

Artificial Intelligence, Lead Generation, Sales, Marketing

Jan 08, 2020 By Salesforce

3 Ways AI Can Bring Companies And Customers Together

In AI, big data meets its match – it can help marketers resolve identities, master predictive progressive profiling, and uncover new personas within audiences.... Read More

Artificial Intelligence, Customer Experience, Customer Journey, Marketing, Einstein, IT

Jan 06, 2020 By Salesforce

3 ways to supercharge advertising success with AI

Resolve customer identity, personalise at scale and know where the ROI is – here are three ways to use AI to supercharge advertising.... Read More

Advertising, Artificial Intelligence, Digital Marketing, Data Management, Marketing

Dec 10, 2019 By Salesforce

6 rockstar public speakers share their tips

Advice from the best about conquering your public speaking nerves.... Read More

Customer Experience, Events, Events Marketing, Marketing, Salesforcetour

Nov 29, 2019 By Salesforce

A sales funnel is good for SMBs, but a defined sales funnel is great

Set your SMB up for business success by defining your sales funnel.... Read More

Small Business, Sales, Marketing, Customer Journey

Nov 20, 2019 By Salesforce

5 insights from day one at Dreamforce

Our top 5 insights from day one of Dreamforce: including the Opening Keynote, AI and ethics, the magic of 5G, and a chat with Apple’s Tim Cook. ... Read More

Dreamforce, Events, Marketing, Sales, Service, Innovation, IT

Oct 31, 2019 By Salesforce

Marketing Funnels And Customer Journey Maps Work Harder Together

Understand the difference between marketing funnels and customer journey maps and give your marketing strategy an edge.... Read More

Marketing, Content Marketing, Customer Journey

Oct 28, 2019 By Salesforce

8 Retail Trends: Vogue or Rogue?

The retailers and brands keeping up with consumer-led trends are thriving in a constantly changing retail landscape. At Connections to You Sydney, we asked a panel of retail leaders to vote on which trends to watch and which could be ignored. ... Read More

Retail, Retail Insights, Marketing, Service, Connections