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Jul 27, 2021 By Salesforce

New research reveals key digital transformation insights on the future of the financial services industry

The crises of the past year have challenged the financial services industry and presented it with opportunities. With consumer advocacy on the rise, now is the time for the industry to create the personalised digital experiences their customers want. Here’s the research that shows how.... Read More

Financial Services, Research, Digital Transformation, Personalization, Innovation, Customer Experience

Jul 23, 2021 By Merlin Luck

CRM Priorities: The Quickest Ways to Make the Biggest Impact for Your SMB

Need to transform your small business? Salesforce’s Merlin Luck explores how specific digital solutions match with some of the most common SMB goals, from attracting more customers to scaling customer support.... Read More

Small Business, CRM, Customer Experience, Marketing, Sales

Jul 21, 2021 By Salesforce

4 Great Examples of ANZ Businesses Using Data to Change Their Business

Customer experience is becoming the ultimate brand battleground. Here’s how four ANZ businesses are using data to get ahead of the competition.... Read More

Data Management, Customer Experience, Customer Story, Customer Success, Cloud

Jul 12, 2021 By Salesforce

6 Mistakes to Avoid When Mapping Customer Journeys

Avoid these 6 customer journey mapping mistakes to deliver a personalised, cross-channel experience at every step of the customer lifecycle.... Read More

Marketing, Customer Journey, Customer Journeys, Customer Experience, Customer Engagement

Jul 02, 2021 By Salesforce

Why Customer Journey Mapping Is More Than a Marketing Buzzword

Wondering what customer journey mapping is? Here’s a quick explanation on what it is and how you can entwine it with your marketing funnel.... Read More

Customer Journey, Marketing, Customer Engagement, Customer Experience

Jun 30, 2021 By Nick Gill

Be Bold: How to Meet the Challenge of Improving Customer Experience in Manufacturing

The manufacturing industry has traditionally been dominated by B2B models that often obscure the experience of the end user. Discover why and how customer experience should be at the heart of the sector and how business leaders can achieve it.... Read More

Customer Experience, Customer Engagement, Industry Report, Research, Manufacturing

Jun 23, 2021 By Salesforce

How to Boost Sales Productivity in the New Normal

The pandemic accelerated digital transformation and challenged sales leaders to explore fresh ways to boost productivity. Here, Regional Sales Director Justine Gribble shares her insights for keeping customers and employees engaged – and using the right technologies to help you do it.... Read More

Sales, Sales Strategies, E-Books, Customer Experience, Digital Transformation, Strategy

Jun 21, 2021 By Salesforce

5 Ways Marketers Can Create a Great Post-Purchase Experience

The experience a brand provides is a powerful opportunity for marketers to create a sticky customer ecosystem with lasting value and impact. Mark Cameron from W3. Digital shares his top 5 strategies for making it happen.... Read More

Customer Engagement, Customer Experience, Customer Satisfaction, Marketing Personalization, Marketing

Jun 07, 2021 By Salesforce

Field Service Accessibility: Creating Great Customer Experiences for Everyone

A solid field service strategy should aim for great customer experiences, regardless of customer needs. So what does that mean for customers with disability?... Read More

Customer Service, Customer Satisfaction, Customer Experience, Equality, Research

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