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Dec 09, 2021 By Robert Lopez

Norths Collective Serves Community Members by Going Deeper Into Customer Data and Marketing Personalisation

The deeper Norths Collective has dived into data-driven marketing strategies, the more engagement and growth they have seen. Here, Robert Lopez shares their successes with Marketing Cloud and their detailed plan to harness the power of Interaction Studio.... Read More

Marketing, Marketing Automation, Marketing Cloud, Marketing Personalization, Personalization, Customer Engagement, E-Books

Nov 18, 2021 By Salesforce

How nib Is Providing More Value for Members Through Personalisation and Real-Time Engagement

With visions and aspirations far beyond health insurance, nib is bringing a data-first approach to its marketing, sales and service teams that is revolutionising customer experience. Josh Griffiths, nib’s Group Manager - Marketing Automation, tells us how.... Read More

Marketing, Customer Experience, Digital Transformation, CRM, Marketing Automation, Marketing Personalization, Marketing Cloud

Jun 21, 2021 By Salesforce

5 Ways Marketers Can Create a Great Post-Purchase Experience

The experience a brand provides is a powerful opportunity for marketers to create a sticky customer ecosystem with lasting value and impact. Mark Cameron from W3. Digital shares his top 5 strategies for making it happen.... Read More

Customer Engagement, Customer Experience, Customer Satisfaction, Marketing Personalization, Marketing

Jun 11, 2021 By Salesforce

The 6 Best Examples of Personalised Marketing

A look at what personalised marketing is, how it’s different from other marketing, and a list of best practice examples of personalised marketing.... Read More

Small Business, SMB Digital Marketing, Marketing, Marketing Personalization, Personalization, Best Practices

May 05, 2021 By Salesforce

Top 5 marketing tips from ANZ

We’ve chosen our favourite tips from the 50 Pro Marketing Tips ebook – expert advice from ANZ marketing leaders to help increase ROI, and transform real-time engagement, reporting, personalisation and data management.... Read More

Infographics, Marketing, Marketing Personalization, Marketing Cloud, Practical Tips

Nov 24, 2020 By Robert Lopez

How Norths Collective Uses Cutting-Edge Personalised Marketing

Consolidating your data so that you can identify customers and talk to them in a personalised way grows their brand love. Robert Lopez, Brand and Digital Innovation Manager at Norths Collective, reveals how his company did this to find and target a key part of its customer base – mothers.... Read More

Marketing, Marketing Personalization, Personalization, Best Practices

Nov 20, 2020 By Salesforce

How OFX Uses Personalised Marketing to Build Trust in Volatile Times

Communicating with clients so that you are addressing their needs enhances brand trust and ultimately leads to more business. Bridie Smith, Global Head of Customer Relationship Marketing at OFX, explains how her company has kept marketing personal during COVID volatility.... Read More

Marketing, Marketing Personalization, Digital Transformation, Personalization, Best Practices

Jun 25, 2019 By Salesforce

5 Simple Actions That Make High-Performing Marketers Shine

The Salesforce State of Marketing report tracks differences between top-performing and underperforming marketers. Here are five things the top 16% are doing.... Read More

Customer Experience, Customer Journey, Artificial Intelligence, Marketing Personalization, Marketing

Jun 03, 2019 By Salesforce

How Customer Satisfaction Builds Better Brands

From a broken zipper to personalised Milo tins, Bec Brideson shares her insights on making customer satisfaction a part of your marketing. ... Read More

Marketing, Marketing Personalization, Customer Experience, Customer Journey

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