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Sales enablement essentials

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Jun 30, 2021 By Nick Gill

Be Bold: How to Meet the Challenge of Improving Customer Experience in Manufacturing

The manufacturing industry has traditionally been dominated by B2B models that often obscure the experience of the end user. Discover why and how customer experience should be at the heart of the sector and how business leaders can achieve it.... Read More

Customer Experience, Customer Engagement, Industry Report, Research, Manufacturing

May 25, 2020 By Salesforce

2020 marketing trends: Real-time engagement, AI, empathy, ABM and more

The State of Marketing Report reveals the trends driving marketing – they’re set by customer expectation and represent a great shift for marketers. Here, we recap the four top findings.... Read More

Marketing, Research, Customer Engagement, Industry Report

Sep 12, 2018 By John Moran

Trust is not a campaign, it demands sustained effort

If banks are to compete with fintech disruptors, they must cut through the noise, address the key trends to earn trust and compete on customer experience.... Read More

Financial Services, Financial Services Cloud, Industry Report, Data Management

Jul 31, 2018 By Stuart Ward

Why financial services need to achieve compliance by design

Financial services firms need to do more than talk about compliance. Restoring trust takes more than a campaign. An urgent pivot to a customer centric culture, supported by robust capabilities in compliance and risk management is needed.... Read More

Financial Services, Financial Services Cloud, Industry Report, Customer Success

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Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

Be Bold: How to Meet the Challenge of Improving Customer Experience in Manufacturing

2020 marketing trends: Real-time engagement, AI, empathy, ABM and more

Trust is not a campaign, it demands sustained effort

Why financial services need to achieve compliance by design

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

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